Product Marketing Specialist - Los Angeles, United States - Band

Description

BAND believes in the opportunities that the mobile space and apps have to enhance the way people live and communicate.

Our product BAND app is a group communication platform that bands people together through seamless communication that the app facilitates.

BAND provides services that make keeping group-based messaging, sharing, organizing events, and team management easy.


ABOUT THE JOB

Based on a deep understanding of the product, user, and market, you will plan marketing campaigns, generate and manage leads, and create marketing collateral to increase product adoption and usage.

IDEAL CANDIDATES:

Exceptional communication skills:
Effectively convey the product value through various forms of content
Experienced in planning and executing growth and awareness marketing campaigns and promotions.

Proficient in content planning and production across various formats, including concept planning, copywriting, storytelling, visualization, storyboarding, and wireframing for written content, graphics, videos, webpages, and events.

Inquisitive about why users and prospects are adopting/not adopting our product.

Have user research skills:
conducting surveys and interviews, documenting findings, and writing reports
Team player, detail-oriented, quick to learn new tools, strategic, analytical, creative, resourceful, solution-oriented, good decision maker, great communicator


RESPONSIBILITIES:

Content planning and production:
Plan and produce compelling marketing assets alongside the designer/videographer that are succinct, pleasing, and backed by user research.

Examples of content:

banners, landing pages, emails, brochures, user testimonials, user stories, brand messages, blog posts, comparison charts, videos, presentations, webinars, social posts, user guides, event booth design, etc.

Marketing initiatives:
Strategize and execute marketing campaigns and promotions to drive product adoption and enhance brand awareness
Represent BAND at conferences and booths to engage with potential customers
Lead product demo sessions for prospective users
Conduct user research
Closely work with the Partnership Team to create and distribute communication materials tailored to specific channels and audiences.
Work closely with designers/videographers to produce content that aligns with marketing objectives and brand guidelines.


QUALIFICATIONS:
3-5 years of relevant work experience that can span content creation/production, marketing, product marketing, product management
Excellent written and verbal communication skills
Know how to use design tools: CANVA, Photoshop, Illustrator

Basic office software:
(Microsoft or Google) Excel, PowerPoint, Word
Must be open to domestic travel for business purposes
Experience working in technology, infrastructure, or platform companies is preferred

by Jobble

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