Web Landscape Strategist - Philadelphia, United States - The Employee Connect

Description

About the job Web Landscape Strategist - Pharma

NOTE: No C2C, please.

NOTE: This is a remote, US-based role, working Eastern time zone.

NOTE: Sponsorship is NOT available for this role.

NOTE: This is a 6-month, full-time role, with possible extension.

Job Title: Web Landscape Strategist

We are seeking a Web Landscape Strategist to work with one of our top clients' to lead the effort in monitoring external web trends and focusing on qualitative/quantitative data gathering/insights to help our client evolve into being more data-driven with respect to web evolution. This data and information are important in informing its overall commercial web strategy in the pharmaceutical industry.

Requirements:

• Pharma industry experience (NOTE: THIS IS NON-NEGOTIABLE)
• Digital/Web Strategy/Competitive Intelligence experience (MUST HAVE)
• Specific in-house pharma experience as opposed to agency

• Competitive web landscape insights gathering and analysis - secondary research
• Gathering, cataloging and analyzing global and country web-related market research
• Regulatory insights gathering, including cataloging of country-level restrictions for web
• Gathering output from CX work as input into commercial web strategy
• Proposal for gathering additional HCP and HCC/patient insights for web
• Additional support for web team, as needed

• Previous healthcare/pharma industry experience
• Experience with data sets, especially competitive intelligence and/or external trends
• Understanding of web analytics, Google Analytics
• Independent worker and strong collaborator

• Experience with competitive analysis tools