Marketing Manager - Charlotte - MirrorMate Frames

Description

MirrorMate is looking for a Digital Marketing Manager to join our in-house marketing team in Charlotte, NC. This role sits at the center of our ecommerce engine and is ideal for someone who thrives in a DTC environment, is highly analytical, and enjoys owning execution from end to end.

You'll work closely with marketing leadership, agency partners, and designers to execute, analyze, and optimize marketing initiatives across paid media, email/SMS, website, and new growth channels. This is a highly hands-on role with real ownership and visibility.

This role will include multiple different marketing projects throughout the year, including the below. Note that you will not be expected to manage each of these task categories You would be assigned a selection of these tasks depending on your experience.

Ecommerce, Website & CRO

• Own day-to-day execution and optimization of the MirrorMate Shopify site.
• Build, launch, and iterate on landing pages (Replo/similar) to support campaigns, sales, and new products.
• Set up new products, collections, promotions, and sales events.
• Conduct regular site audits and CRO improvements (UX, navigation, PDP optimization).
• QA all site updates prior to launches and sales to ensure accuracy and performance.

Paid Media & Channel Execution

• Support execution and optimization of paid media across Meta, Google, TikTok, Pinterest and YouTube.
• Monitor campaign performance and surface insights and optimization opportunities.
• Contribute to ad testing strategy, audience insights, and creative feedback.
• Write and support ad creative briefs and copy in partnership with designers.

Email, SMS & Lifecycle Marketing

• Support execution of email and SMS marketing programs (Klaviyo & Postscript).
• Build and maintain campaign and lifecycle calendars.
• Create briefs, QA campaigns, schedule sends, and test deliverability.
• Support list management, segmentation, and performance analysis.

Influencer & Creator Support

• Support influencer and creator marketing initiatives as programs scale.
• Assist with sourcing and evaluating creators aligned with brand goals.
• Coordinate campaign logistics including timelines, deliverables, and approvals.
• Support influencer whitelisting and affiliate initiatives in partnership with paid media.
• Help track influencer performance and reporting.
• Platforms may include GRIN, Impact, and AWIN.

Reporting, Analytics & Insights

• Own marketing performance reporting across channels.
• Pull and synthesize data from Shopify, GA4, paid platforms, email, and influencer tools.
• Build dashboards and reports using Google Data Studio and Google Sheets.
• Conduct deep-dive analyses on sales trends, funnels, customer behavior, and campaign performance.
• Translate insights into clear recommendations for leadership.

Project Management & Execution

• Own marketing timelines and deadlines across campaigns, launches, and sales.
• Build and maintain marketing calendars and project plans.
• Coordinate cross-functional execution with design, customer service, operations, and agency partners.
• Ensure all deliverables are completed on time and launched accurately.
• Support large sales and launches from planning through post-mortem analysis.
• Manage multiple concurrent projects and shifting priorities with minimal oversight.

Strategy & Research

• Support sale planning and campaign strategy with data-backed insights.
• Conduct competitor and market research.
• Monitor industry trends, channel updates, and platform changes.
• Share insights and recommendations with marketing leadership.

B2B Marketing & Trade Show Initiatives

• Support MirrorMate's growing B2B marketing initiatives, particularly around trade shows and ongoing dealer relationships.
• Execute B2B email campaigns (HubSpot) before and after trade shows.
• Support campaign setup, QA, scheduling, and performance tracking.
• Assist with reactivation campaigns aimed at increasing repeat orders from existing B2B customers.
• Support partnerships with B2B audiences such as:
• Interior designers
• Contractors
• Multifamily and commercial partners
• Support trade show planning and execution.
• Coordinate timelines and deliverables for booth design execution.
• Partner with designers on booth strategy and layout direction.
• Help ensure all booth assets, materials, and signage are ordered on time.
• Support creation and execution of trade show materials.
• Print collateral
• Swag
• Sales and marketing handouts
• Help maintain organization and tracking of B2B initiatives primarily within HubSpot.

Partnerships

• Support marketing partnerships with complementary brands, designers, creators, and other partners.
• Coordinate timelines, deliverables, and execution for partnership initiatives.
• Help track performance and outcomes of partnerships.
• Support cross-promotion initiatives across email, site, and paid channels.

Brand Stewardship

• Support ongoing refinement of MirrorMate's brand voice, tone, and visual identity.
• Ensure consistency across marketing channels including website, ads, email, influencer content, and B2B materials.
• Partner with designers to execute brand-aligned marketing assets.
• Flag inconsistencies and opportunities to improve brand presentation.

This role will also collaborate on adjacent marketing efforts such as SEO, PR, affiliate marketing, and emerging growth channels, ensuring alignment with overall ecommerce and brand strategy.

AI & Automation

• Actively use AI tools (e.g., ChatGPT and similar platforms) to:
• Accelerate reporting, analysis, and documentation.
• Draft and iterate on copy, briefs, and internal documentation.
• Improve efficiency across workflows and recurring tasks.
• Stay current on AI tools and proactively recommend ways to apply them within ecommerce marketing.

Skills

• Strong project management and deadline ownership
• Highly analytical with comfort working in data and performance metrics
• Excellent written and verbal communication
• Strong attention to detail and QA
• Ability to operate independently in a small, fast-moving team
• Comfortable balancing strategy and hands-on execution

Experience

Our ideal candidate will:

• Have 3–8 years of experience in ecommerce, digital marketing, or growth marketing.
• Have hands-on experience managing Shopify-based DTC brands.
• Be highly data-driven and comfortable working with numbers daily.
• Be a self-starter who thrives without heavy hand-holding.
• Be excited by ownership, accountability, and growth opportunities.
• Have ecommerce experience first; home goods, interiors, or design experience is a bonus, not required.

Tools & Platforms

• Shopify
• GA4
• Replo
• Meta Ads Manager
• Google Ads
• TikTok Ads
• Pinterest Ads
• YouTube Ads
• Klaviyo
• HubSpot
• Google Data Studio
• Google Sheets / Excel
• Canva
• Influencer & affiliate platforms: GRIN, Impact, AWIN

Compensation & Benefits

In addition to competitive compensation and performance-based incentives, MirrorMate offers a benefits package designed to support both your work and your life outside of it:

• Full-time, in-person role based in Charlotte, NC
• Competitive salary based on experience, with yearly performance bonuses
• Generous healthcare coverage, including medical, dental, and vision insurance
• Flexible PTO policy, because we trust adults to manage their time responsibly
• Quarterly company-sponsored team outings, including happy hours, poker nights, and other team events
• Monthly catered lunches for the team
• Tech credit to outfit your office with the tools you need to do your best work
• Occasional travel (approximately 1–2 times per year) for trade shows, team events, or strategic initiatives

We're intentional about building a workplace that's collaborative, supportive, and fun — without unnecessary bureaucracy. As the company grows, our benefits and opportunities will continue to grow with it.

About MirrorMate

MirrorMate is a fast-growing, direct-to-consumer ecommerce brand redefining how custom products are bought online. We specialize in beautifully crafted, made-to-order frames for mirrors and more -  but what really sets us apart is how we build, market, and scale our business.

We're a small, highly collaborative team with a big growth mindset. That means real ownership, real responsibility, and real impact from day one. If you're excited by ecommerce strategy, data-driven marketing, and building systems that scale — this is the kind of environment where you'll thrive.

At MirrorMate, you won't be a cog in a massive machine or boxed into a narrow role. You'll have the opportunity to:

• Work across the full ecommerce funnel — from acquisition to conversion to retention
• See your ideas go from concept to execution quickly
• Learn how a high-growth DTC business actually operates behind the scenes
• Collaborate closely with leadership, designers, and external partners
• Build skills that compound over time as the business grows

We move quickly, we care deeply about quality and performance, and we're constantly testing, iterating, and improving. We value people who are curious, analytical, proactive, and excited to roll up their sleeves.

If you're looking for a role where your work matters, where you can grow alongside the business, and where ecommerce marketing is treated as a core strategic function — not an afterthought — MirrorMate is a great place to build your career.