- 401(k) matching
- Flexible schedule
- Health insurance
- Paid time off
- Content Strategy
- Collaborate with AlphaGraphics centers and the HQ Digital Marketing Team to develop and implement local content strategies
- Drive engagement, traffic, and conversations for local AlphaGraphics centers
- Knowledge of industry trends and best practices for web content and SEO
- Collaborate with AlphaGraphics centers and the HQ Digital Marketing Team to develop and implement local content strategies
- Content Management
- Engage in regular website updates and maintenance, ensuring accuracy, freshness, and brand recognition
- Basic HTML knowledge, confidently and independently utilizing text formatting, links, image integration, and troubleshooting skills
- Experience with CMS (content management systems)
- Engage in regular website updates and maintenance, ensuring accuracy, freshness, and brand recognition
- SEO Optimization
- Conduct specific and relevant keyword research
- Strong proficiency and ability to implement, monitor, and strategically analyze SEO performance
- Conduct specific and relevant keyword research
- Soft Skills
- Excellent interpersonal communication skills to serve as primary point of contact for AlphaGraphics owners and their digital marketing needs
- Support the development and implementation of digital marketing training materials via strong writing and editing skills
- Excellent interpersonal communication skills to serve as primary point of contact for AlphaGraphics owners and their digital marketing needs
- Analytical Reporting
- Utilize analytics tools to track, assess, and make data driven improvements of website content and SEO efforts
- Present regular reports to communicate performance with both AlphaGraphics centers and internal HQ teams
- Use attribution modeling and conversion metrics to demonstrate ROI
- Utilize analytics tools to track, assess, and make data driven improvements of website content and SEO efforts
- Bachelor's degree in Marketing, Communications, Digital Marketing, or a related field
- 2+ years professional experience in digital marketing, web content management, or a related role, alongside past experience with client-facing roles or customer support
- Adaptability and flexibility to quickly learn and adopt new tools, technologies, and content formats
- Open-minded, organized, attentive to detail, and able to solve problems while multitasking
- Familiarity with web analytics tools for data interpretation, e.g. Google Analytics, Looker Studio, Power BI
- Knowledge of SEMRush, AHrefs, or similar SEO software
- Familiarity with web development and coding languages (e.g., CSS, JavaScript)
- Basic graphic design and multimedia skills
- Certifications in digital marketing or SEO (recommended, not required)
- Collaboration, interesting work, humanity, fun, and laughter. We are a small, passionate, driven, and highly collaborative team that is fully invested in the success of our company, and value contributions from each team member
- A commitment to professional development and support of your individual growth
- An opportunity to make a deep impact and fully contribute to the growth of our organization
- Highly competitive compensation package including Medical, Dental, Vision, PTO, 401(k) Match, Life Insurance, Short-term and Long-Term Disability, Pet Insurance, and a completely free Employee Assistance Program
- Flexible start times and day Fridays during the Summer and Winter months
- Base salary of $65,000 - $75,000 per year
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Digital Marketing Specialist - Denver, United States - AlphaGraphics and PostNet Headquarters
Description
Job Description
Job DescriptionBenefits:HYBRID role based in Denver
Required to be IN OFFICE Tuesday, Wednesday, Thursday each week
Digital Marketing Specialist
With headquarters in Lakewood, Colorado, and colleagues from Milan to Brazil, this is truly a global team of innovators passionate about helping others realize their entrepreneurial dreams. We are fast-paced and openly collaborate across all departments. We take pride in doing our best work together and we love celebrating our successes as a team.
As an established market leader in the design, print, and shipping space, we empower our network of owners to build upon our recipe for success and continuously push the creative boundaries for our end customers.
As our plans and goals continue to grow, so too does our corporate team We are seeking a dynamic and versatile Digital Marketing Specialist with a strong focus on local marketing strategy, client management, website content updates and SEO, and a basic understanding of HTML to support our AlphaGraphics centers with their local digital marketing presence. The ideal candidate is a quick learner who can effectively design and implement marketing strategies, manage and enhance websites through content optimization, and draw upon client-facing skills to interact with AlphaGraphics owners and employees.
What we expect of you:
What You Can Expect of Us
Flexible work from home options available.
