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Description · Job Description · Position: Lead Generator Reports To: LG Manager · Purpose · The Lead Generator gathers contact information of customers interested in the services we offer (HVAC) and then enters the customer information into our system to begin the bid process. · ...
S th Place Tukwila, Washington, United States $80,000 - $150,000 (USD) per year2 days ago
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Demand Generation Lead – AI Business Unit · We are seeking a Demand Generation Leader to define and execute the marketing strategy for the launch and growth of Cognizant's AI Business Unit. This role will focus on building awareness, positioning AI offerings in the market, drivin ...
Seattle Full time17 hours ago
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Seattle $60,720 - $65,000 (USD) Full time1 month ago
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We are seeking a Demand Generation Leader to define and execute the marketing strategy for the launch and growth of Cognizant's AI Business Unit. · Develop and execute the marketing strategy for the AI Business Unit, including positioning, messaging, and competitive differentiati ...
Seattle, WA1 week ago
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We are seeking a Demand Generation Leader to define and execute the marketing strategy for the launch and growth of Cognizant's AI Business Unit. This role will focus on building awareness, positioning AI offerings in the market, driving demand generation, and supporting account- ...
Seattle, WA1 week ago
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We are seeking a Demand Generation Leader to define and execute the marketing strategy for the launch and growth of Cognizant's AI Business Unit. · This role will focus on building awareness, positioning AI offerings in the market, driving demand generation, · and supporting acco ...
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We are seeking an experienced Lead Generative AI Artist/Specialist to integrate generative video and image platforms into our core production workflows. · 5+ years of professional experience in a creative role with a minimum of 2 years dedicated to professional Generative AI cont ...
Seattle $127,200 - $174,900 (USD)1 month ago
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Salesforce is seeking an experienced, highly technical, and creatively visionary Lead Generative AI Artist/Specialist to serve as the in-house expert for integrating generative video and image platforms into our core production workflows. · ...
Seattle $127,200 - $174,900 (USD)2 weeks ago
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We're passionate about preserving the natural beauty of the Northwest and educate homeowners about proper tree care. · As a Lead Generation Specialist you'll play a key role in growing our customer base by engaging with homeowners... · ...
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We are looking for someone to join our award-winning sales team and help us carry on our tradition of success. As the Senior Sales Professional for Securitas, you'll invest your time uncovering sales opportunities, building relationships with your team and prospects... · ...
Bellevue, WA1 month ago
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About Us · At Ever-Green Tree Care, we're passionate about preserving the natural beauty of the Northwest. As the region's largest tree preservation company, our mission is to educate homeowners about proper tree care and provide expert arborist services that keep communities saf ...
Bellevue, WA $50,000 - $95,000 (USD) per year10 hours ago
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We are looking for someone to join our award-winning sales team and help us carry on our tradition of success. · ...
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We are looking for someone to join our award-winning sales team and help us carry on our tradition of success. · ...
Bellevue Full time1 month ago
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We are looking for friendly and outgoing lead generators to join our team in-person at Costco. You will get paid for every lead you generate and have the opportunity to work a flexible schedule. · ...
Kirkland, WA3 weeks ago
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The Lead Generator gathers contact information of customers interested in services offered by HVAC companies. · Provide manager with consumer feedback and information for recaps. · Knowledgeable of key brand information, brand points, and educate consumers on products. · Provide ...
Tukwila $19 - $21 (USD) Part time2 weeks ago
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The Lead Generator gathers contact information of customers interested in the services we offer (HVAC) and then enters the customer information into our system to begin the bid process. · Provide manager with consumer feedback and information for recaps. · Knowledgeable of key br ...
Tukwila $19 - $21 (USD) Full time2 weeks ago
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We are looking for a motivated & ambitious Commercial Finance Lead Generator/Junior Broker to join our team of successful Commercial Brokers. · ...
Bellevue, WA3 weeks ago
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We are seeking a Part-Time Lead Generator to work inside a national retail home improvement store engaging customers about HVAC upgrades and energy savings. · ...
Bellevue, WA Part time4 weeks ago
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Join ARS promoting free in-home consultations or schedule tune-ups — our expert sales advisors handle the rest. · Weelky pay via direct deposit · ,Paid training — no HVAC experience required · ,Career path into Sales Advisor roles · ...
Bellevue, WA Part time4 weeks ago
Demand Generation AI Lead - Seattle - Cognizant
Description
Demand Generation Lead – AI Business Unit
We are seeking a Demand Generation Leader to define and execute the marketing strategy for the launch and growth of Cognizant's AI Business Unit. This role will focus on building awareness, positioning AI offerings in the market, driving demand generation, and supporting account-based marketing activities through integrated marketing campaigns. The ideal candidate combines strategic marketing expertise with deep understanding of AI and technology trends and can translate complex solutions into clear, compelling messaging for multiple audiences.
Key Responsibilities:
Go-to-Market Strategy: - Develop and execute the marketing strategy for the AI Business Unit, including positioning, messaging, and competitive differentiation. - Collaborate with AI solution leaders and industry teams to translate technical capabilities into clear value propositions for clients. - Define target markets, buyer personas, and key messaging tailored to enterprise clients across industries.
Brand & Thought Leadership: - Establish the AI Business Unit as a thought leader in the enterprise AI market. - Lead creation of content assets, including whitepapers, case studies, blogs, webinars, and event presentations. - Represent the business unit at industry conferences, webinars, and media engagements.
Demand Generation & Campaigns: - Drive demand through multi-channel marketing campaigns (digital, social, events, and account-based marketing). - Collaborate with sales teams to develop client-facing presentations, proposals, and enablement materials. - Track and measure marketing performance, optimizing campaigns for lead generation and conversion.
Internal & Partner Collaboration: - Partner with internal stakeholders (AI product teams, Commercial teams, Service Lines,) to ensure alignment of messaging and campaigns. Work with technology and ecosystem partners (Microsoft, Google, OpenAI, ServiceNow) to co-market joint solutions and initiatives. - Coordinate launch activities and internal communications to educate and excite the organization around new AI offerings.
Qualifications
- 8+ years of experience in B2B marketing, preferably in technology, AI, or enterprise software. - Proven experience launching new products or business units, including go-to-market strategy and campaign execution. - Strong understanding of AI technologies, cloud platforms, and enterprise solutions. - Experience in content marketing, digital marketing, demand generation, and event marketing. - Excellent written and verbal communication skills; ability to simplify complex concepts for executive audiences. - Strong project management skills and ability to lead cross-functional teams in a fast-paced environment.
Success Metrics: - Successful launch of the AI Business Unit with measurable brand awareness and positioning in the market. - Generation of qualified leads and pipeline contribution through targeted campaigns. - Engagement and enablement of internal teams to effectively communicate AI offerings. - Thought leadership recognition via industry publications, webinars, and speaking opportunities.
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