Director of Marketing: Senior Care Services - Americus - Innovative Senior Solutions

    Innovative Senior Solutions
    Innovative Senior Solutions Americus

    1 hour ago

    Description
    Position Overview:
    The Director of Marketing will oversee all marketing efforts across multiple adult day health centers, a 24-bed personal care home, structured family caregiving services, and franchise-related branding. You will manage campaigns, community outreach, brand assets, vendors, analytics, and event marketing-all while supporting the admissions and care coach teams to increase client enrollment and occupancy.
    Key Responsibilities:
    Strategy & Leadership
    • Develop, lead, and execute a comprehensive marketing strategy aligned with occupancy and admissions goals.
    • Drive local brand awareness campaigns that build trust and promote services across target markets.
    • Equip internal teams with marketing materials, messaging guides, and outreach tools.
    Campaign Management
    • Plan and execute Medicaid, VA, Private Pay, and Structured Family Caregiving promotional campaigns.
    • Create local outreach initiatives for hospitals, discharge planners, churches, and employer groups.
    • Design and distribute brochures, flyers, physician leave-behinds, and community referral kits.
    Team Management & Execution
    • Oversee or outsource social media, digital advertising, email marketing, content creation, and podcast marketing.
    • Source and manage freelance vendors (photographers, designers, ad specialists) when needed.
    • Plan and facilitate community events, open houses, health fairs, and Lunch & Learns.
    Analytics & Reporting
    • Monitor lead generation, admissions conversions, and event outcomes through CRM tracking.
    • Provide weekly, monthly, and quarterly reporting on marketing KPIs.
    • Manage the marketing budget and ensure cost-effective strategies.
    Qualifications:
    • 5+ years of experience in marketing, preferably in senior care, healthcare, franchising, or multi-location services.
    • Demonstrated success in campaign planning, outreach initiatives, and brand development.
    • Comfortable leading a team or coordinating freelance contractors.
    • Proficiency with CRM systems (Salesforce preferred) and digital analytics tools.
    • Excellent project management, communication, and event planning skills.
    • Highly collaborative, hands-on, and execution-focused.
    Compensation & Bonus Opportunities:
    • Competitive base salary
    • Performance-based bonus structure tied to meeting departmental quotas, marketing KPIs, and occupancy percentage goals
    • Annual bonus eligibility based on company growth and marketing performance metrics
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