Sr Digital Media Buyer - Minneapolis, United States - Startribunecompany

Description

Sr Digital Media Buyer*Job Category
: Advertising **Requisition Number
: SRDIG001926 Showing 1 location **Job Details
DescriptionStar Tribune has an exciting opportunity for a Senior Digital Media Buyer The primary responsibility of the Senior Digital Media Buyer is to set up digital media campaigns for owned and operated, and Advantage digital campaigns. A successful digital media campaign will achieve or exceed delivery and performance based on KPIs outlined by clients and communicated to the buyer.
Responsibilities Oversee the development and implementation of digital media campaigns across various buying platforms

• Monitor digital media campaigns within multiple DSPs daily
• Optimize toward established KPIs during the life of a campaign
• Pull data from multiple sources to provide actionable insights and recommendations to take to strategists and digital leads
• Lead interdepartmental trainings and oversee the onboarding of new hires
• Maintain relationships with current vendors and research new product offerings
• Manage, prioritize, and respond to ad-hoc requests as assigned
• Research and stay abreast of current industry best practices and trends, develop and maintain digital best practices, and promote digital optimization techniques
  Requirements Bachelors degree in related field and/or certification; or equivalent combination of education, skills and experience
• Three years of working experience utilizing Real-Time Bidding technologies (DSPs, Ad Exchanges, SSPs)
• Proven track record of successfully managing complex client campaigns and relationships against performance metrics
• Ad trafficking experience utilizing platforms such as Facebook, GDN, etc.
• Experience with Google Ad Manager or other ad serving technology
• DoubleClick Campaign Manager/DoubleClick Bid Manager and Google Analytics certifications are preferred but not required
• Ability to quickly adapt to changes in the industry, development processes and business priorities
• Proficiency in Microsoft Office applications
• Must be vaccinated against COVID-19 or granted an accommodation based on disability or sincerely held religious beliefSome top benefits include: a new downtown office with gym access to Capella Tower Health Club in the building and access to rooftop amenities in warm months; commuter benefits; remote and hybrid work options; competitive medical and dental insurance; paid time off; 401(k) matching; tuition assistance; and unlimited digital access to Star Tribune. In addition, Star Tribune has partnerships with many organizations that offer our employees a variety of discountsStar Tribune is committed to creating a more diverse and inclusive workplace, and encourages qualified applicants of all backgrounds to apply. Star Tribune is a Veteran Friendly employer.

EOE
Qualifications*Skills****Behaviors
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