Senior Director of Brand Marketing & Partnerships (34123) - Rancho Mirage - Agua Caliente Inc

    Agua Caliente Inc
    Agua Caliente Inc Rancho Mirage

    1 day ago

    Description
    Job Description Summary
    The Senior Director, Brand Marketing & Partnerships is responsible for shaping and executing Agua Caliente Casinos' brand voice, visibility, and market presence across paid, owned, and earned channels. This role oversees advertising, media strategy, digital marketing, social media, public relations, and strategic sponsorships and partnerships.
    This leader ensures a cohesive, high-impact brand strategy that drives awareness, visitation, and revenue while positioning Agua Caliente Casinos as the premier entertainment and gaming destination in the Coachella Valley.
    Essential Duties and Responsibilities (other duties may be assigned)
    • Lead enterprise-wide advertising and media strategy, including planning, buying, creative development, and performance optimization
    • Oversee digital marketing, social media, and content strategy, ensuring alignment with brand standards and business objectives
    • Direct public relations efforts, including media relations, messaging, crisis communications, and executive visibility
    • Lead media sponsorship and partnership negotiations to secure optimal value, maximize ROI, and brand impact
    • Develop and manage sponsorships and strategic partnerships that elevate brand equity and drive measurable ROI
    • Ensure brand consistency and storytelling across all touchpoints and properties
    • Collaborate with internal stakeholders, agencies, and external partners to deliver integrated marketing campaigns
    • Manage departmental budgets, agency relationships, and vendor contracts
    • Analyze campaign performance and market trends to inform strategy and continuous improvement
    • Lead, inspire, and develop multidisciplinary teams across brand, digital, and communications functions
    • Lead, mentor, and develop high-performing teams while fostering a culture of innovation and accountability
    • Must comply with all applicable Internal Controls, Standard Operating Procedures and all Tribal Regulations.
    Supervisory Responsibilities
    Carries out supervisory responsibilities in accordance with the organization's policies, procedures and applicable laws. Responsibilities include interviewing, hiring and training employees; planning, assigning and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
    Access to Sensitive Areas and Information
    As per the ACGC Access Matrix.
    Signatory Ability
    • Complimentary Vouchers if authorized by the Comp Authorization Matrix
    • Employee related forms:
    • Check Requests as it pertains to area of authority
    Required Education and/or Experience
    • Bachelor's degree in marketing, Communications, or related field (MBA preferred)
    • 10+ years of management experience in marketing leadership, preferably in gaming, hospitality, lifestyle, or entertainment brands
    • Proven success leading advertising, media, digital, PR, and brand strategy at scale
    • Proactive, self-directed leader able to work independently and drive initiative to completion
    • Strong understanding of integrated marketing, omnichannel campaigns, and modern media ecosystems
    • Exceptional communication skills with experience interfacing with executives, media, and external partners
    • Strategic, creative, and results-driven leadership style
    Working Conditions/Physical Demands
    To perform this job successfully, the individual must be able to stand, move and work throughout the office area and properties, including walking up to 1 1⁄2 mile, climbing stairs and sitting at a desk/workstation for the duration of the shift. Must be able to work in a smoke-filled environment.
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