- Develop and implement channel marketing strategies to drive awareness, demand generation, and growth through channel partnerships across: private equity, technology partners, and more.
- Collaborate with internal stakeholders to create marketing collateral, sales enablement tools, and promotional materials tailored to channel partners' needs.
- Build and nurture strong relationships with key stakeholders within partner organizations, including marketing teams, executives, and sales representatives.
- Develop demand gen program templates for each Partner's ICP, focusing on specific go-to-market tactics dependent upon buyer journey stage and specific business goals
- Build, monitor and analyze key success metrics for all Partner campaigns, consistently communicating to internal and external stakeholders; ensuring optimal performance and output quality.
- Keep projects running smoothly and on time, proactively sending meeting recaps, next steps, due dates, owners, and identifying & communicating potential blockers.
- Utilize outputs of intent data, from ZoomInfo and 6Sense, and additional MarTech stack to influence and prioritize key campaign tactics.
- Regularly identify optimization opportunities in campaign SOPs, consistently looking for ways to automate or more easily report on processes and systems.
- 5+ years of experience in Partnership Marketing in B2B space; private equity, logistics, and or supply chain experience preferred
- Exceptional verbal and written communication skills
- Exceptional organizational skills and attention to detail
- Strong analytical, prioritization, and problem-solving skills
- Proficiency in time management required
- Ability to be proactive and self-motivated
- Comfort working within project management tools such as Wrike, Trello, or similar
- Proficient with Microsoft Office Suite and GTM technologies (Hubspot, Salesforce, etc)
- Travel may be required up to 20%
- Access to experts and resources for your Learning & Development journey
- Opportunity for internal mobility
- Employee referral bonus program
- Employee Resource Groups (ERGs)
- Annual fundraising and volunteer events to give back to communities
- Paid time off, floating holidays, time off to volunteer and rollover
- Paid parental leave
- Medical, dental, vision and 401k plans (with match)
- Flexible spending account, mass transit and dependent care plans available
- Health savings account, with a annual company contribution for plan participants
- Short-term and long-term disability; life insurance policies subsidized by company
- Additional benefits including pet insurance, accident care, access to legal advice and more
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Partner Marketing Manager - Chicago, United States - The Ladders
Description
Partner Marketing ManagerReports To: Vice President Demand Generation
Location: Remote
Status: Exempt; Salaried
Work Schedule:
This position is full-time and remote Monday through Friday from 8:00 AM to 5:00 PM with an hour break, but flexibility is available based on coverage.
Who We Are:
Recognized by Gartner in their Modern 4PL Market Guide, Redwood Logistics is at the forefront of industry innovation. Our cutting-edge supply chain technology pairs with the expertise of our brilliant minds to empower logistics execution across North America and Mexico.
Leveraging a comprehensive range of services, data-centric network solutions, and a seamlessly integrated platform, we have established our prominence as a key player in the mid-market segment within the freight tech industry.
Whether you're just starting your career or are an established professional looking for your next opportunity, Redwood inspires innovation across teams to provide transformative solutions for our customers.
Purpose of Your Work:
Partner Marketing Manager working within Redwood Logistics (our parent company),you will be responsible for developing and executing marketing strategies to drive pipeline through joint go to market efforts with key channel partners. This includes but is not limited to a focus on Redwood's technology partners like Oracle, MercuryGate, Project44 as well as Private Equity Partners like AEA, KKR, KDC/One and more.
The ideal candidate will play a pivotal role in developing and executing demand generating strategies like campaigns, events, joint content, and more to create effective joint go-to-market efforts. This person will work closely with all members of the Demand Generation, Marketing, Sales, RevOps, Product and more and requires proven experience in channel marketing and pipeline generation.
How You Make a Difference Everyday:
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