- Hands-on development and coding of html with responsive design, pulling lists, deploying emails, and reporting and monitoring results for email all campaigns (national, promotional, store based, newsletters, product announcements, internal, etc.).
- Hands-on development and execution of autoresponders, nurture campaigns and trigger campaigns.
- Work closely with MarineMax stores and departments to schedule emails, execute emails and solicit approvals for emails as well as recommend improvements based on best practices and proven stats.
- Participate in implementation of systems, processes and procedures for email marketing.
- Provide expert knowledge in email marketing tools and resources and apply towards growing engagement within the channel.
- Maintain and improve quality of data and accessibility of data within the email marketing system, partnering with the IT Department as needed.
- Manage contact database, including list segmentation and internal and external marketing lists, as well as overall database health and sending reputation.
- Partner with Creative to develop branded email templates that leverage email best practices.
- Partner with the HubSpot CRM team to make updates to workflows, list management and more as needed for the improvement of HubSpot CRM and lead management.
- Track, report and analyze email metrics in order to provide digestible and actionable reporting to marketing team and throughout the organization.
- Leverage metrics to recommend, develop and execute testing strategies for continuous improvement of results.
- Manage and support email marketing vendors and systems.
- Support and work on all other tasks deemed necessary to the team's success.
- Improve open rates and click throughs on emails through improved design, testing, monitoring of results and use of best practices.
- Create and execute emails without errors, according to brand guidelines and deployed on schedule to correct list.
- Pull email lists according to job/campaign specs and provide recommendations for improving the targeting of the appropriate audience.
- Successfully implement complex and dynamic autoresponder emails to web inquires as well as nurture and trigger campaigns.
- Maintain high standards of deliverability and strong email reputation while following CAN-SPAM regulations
- 3 years of experience in email and web marketing.
- Expert knowledge in HTML/CSS coding for responsive templates.
- Strong knowledge of email service provider platforms (HubSpot is preferred), as well as campaign tracking tools (such as Google Analytics, email metrics) and CRM systems.
- Excellent understanding of how to target the appropriate audience for individual email campaigns.
- Strong understanding and implementation of email marketing and data quality best practices.
- Experience in designing and implementing email trigger and nurture campaigns.
- Experience implementing email, and, customer engagement strategy.
- Experience with Photoshop or other digital editing software and Dreamweaver.
- Good knowledge of MS Office including Word, Excel and PowerPoint.
- Good organization and detail skills.
-
Digital Marketing Specialist
1 week ago
HSN Saint Petersburg, United StatesThe Opportunity · Who We Are · HSN takes shoppers on a journey - embracing the new, exploring untrodden paths, and bringing shoppers a unique perspective that enriches their lives. We offer a curated assortment of exclusive products and top brand names in health and beauty, jewel ...
-
Marketing Specialist
3 weeks ago
Waterline Renewal Technologies Clearwater, United StatesWaterline Renewal Technologies is a private equity backed diversified wastewater company comprised of leading products, technologies, and services that help solve challenges in the global wastewater market. We provide solutions for the wastewater industry through innovation and e ...
-
Marketing Specialist
3 weeks ago
Waterline Renewal Technologies Clearwater, United StatesWaterline Renewal Technologies is a private equity backed diversified wastewater company comprised of leading products, technologies, and services that help solve challenges in the global wastewater market. We provide solutions for the wastewater industry through innovation and e ...
-
Marketing Specialist
1 week ago
AnyDesk Software Clearwater, United StatesAbout Us · AnyDesk was founded under the belief that software technology and global connectivity can be a means to improve the way society functions. Today, AnyDesk builds a platform technology to reinvent the internet. · Join us in shaping the future of software technology · ...
-
Market Research Specialist
3 weeks ago
The Sports Facilities Companies Clearwater, United StatesMARKET RESEARCH SPECIALIST- The Sports Facilities Companies · Sports Facilities Advisory, LLC ("SFA") · LOCATION: CLEARWATER, FL · DEPARTMENT: SPORTS FACILITIES ADVISORY, LLC ("SFA") · REPORTS TO: CHIEF OPERATING OFFICER · STATUS: FULL-TIME (EXEMPT) · ABOUT THE COMPANY: · The ...
-
Online Marketing Specialist
3 weeks ago
TrueFire St. Petersburg, United StatesJob Title: Online Marketing Specialist · Location: Hybrid (TrueFire HQ in St. Pete, FL, and remote) · Company Overview: · TrueFire Studios is a renowned leader in the field of music education, offering a vast array of online courses and interactive learning tools to musicians wor ...
-
Market Research Specialist
3 weeks ago
The Sports Facilities Companies Clearwater, United StatesMARKET RESEARCH SPECIALIST- The Sports Facilities Companies · Sports Facilities Advisory, LLC ("SFA") · LOCATION: CLEARWATER, FL · DEPARTMENT: SPORTS FACILITIES ADVISORY, LLC ("SFA") · REPORTS TO: CHIEF OPERATING OFFICER · STATUS: FULL-TIME (EXEMPT) · ABOUT THE COMPANY: · The Spo ...
-
Email Marketing Specialist
3 weeks ago
Gravity IT Resources Clearwater, United StatesJob Description · Job Description · Job Title: · Email Marketing Specialist · Location: · Clearwater, FL (Hybrid) · Job Type: · Contract to Hire · Employment Eligibility · : Gravity cannot transfer nor sponsor a work visa for this position. Applicants must be eligible to ...
-
Digital Marketing Specialist
1 week ago
HSN St Petersburg, United StatesThe Opportunity · Under the direction of the Sr. Manager, Retention Marketing, Marketing Specialist will manage email campaigns and mobile messages that use best practices to improve of the program. The Specialist will build with by using impactful marketing planning and collabo ...
-
Partner Marketing Specialist
3 weeks ago
Teamwork Commerce Clearwater, United StatesAs a Partner Marketing Specialist, you will play a crucial role in developing and executing co-marketing strategies to drive mutual growth and enhance global brand awareness. You will collaborate with our esteemed partners and cross-functional internal teams to create, manage, an ...
-
Digital Marketing Specialist
3 weeks ago
Power Design St Petersburg, United StatesAbout the position... · Power Design is seeking a digital marketing professional who's ready to join a growing team of brand champions. This exciting role's initiatives will consist of independent trailblazing as well as collaborating with other teams and departments across the ...
-
Digital Marketing Specialist
2 weeks ago
Rollshield LLC Clearwater, United StatesJob Description · Job Description · We are seeking a Digital Marketing Specialist to join our team You will be responsible for gathering and analyzing key market information, as well as identifying areas of improvement to increase company revenue and brand. · Responsibilities: ...
-
Online Marketing Specialist
2 weeks ago
TrueFire St Petersburg, United StatesJob Title: Online Marketing Specialist · Location: Hybrid (TrueFire HQ in St. Pete, FL, and remote) · Company Overview: · TrueFire Studios is a renowned leader in the field of music education, offering a vast array of online courses and interactive learning tools to musicians ...
-
Digital Marketing Specialist
3 weeks ago
Allinox USA Inc. St Petersburg, United StatesWho are we: · Alva, a cookware brand, has been dedicated to revolutionizing culinary experiences since its inception in Belgium in 1949. Our mission is to provide the United States with impeccably designed, non-toxic cookware that sets new standards in the industry. Committed to ...
-
Digital Marketing Specialist
14 hours ago
Qurate Retail Group St Petersburg, United StatesThe Opportunity · Under the direction of the Sr. Manager, Retention Marketing, Marketing Specialist will manage email campaigns and mobile messages that use best practices to improve of the program. The Specialist will build with by using impactful marketing planning and collabo ...
-
Digital Marketing Specialist
1 week ago
Allinox USA Inc. St Petersburg, United StatesWho are we: · Alva, a cookware brand, has been dedicated to revolutionizing culinary experiences since its inception in Belgium in 1949. Our mission is to provide the United States with impeccably designed, non-toxic cookware that sets new standards in the industry. Committed to ...
-
Marketing Specialist II
3 weeks ago
Jabil St Petersburg, United StatesJob Summary · A Marketing Specialist II should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics. The goal is to deliver effective marketing pro ...
-
Digital Marketing Specialist
2 weeks ago
Allinox USA Inc. St Petersburg, United StatesWho are we: · Alva, a cookware brand, has been dedicated to revolutionizing culinary experiences since its inception in Belgium in 1949. Our mission is to provide the United States with impeccably designed, non-toxic cookware that sets new standards in the industry. Committed to ...
-
Search Marketing Specialist
1 week ago
Progressive Dental LLC Clearwater, United States*This is a full-time, in-house position · We are seeking a talented and data-driven Google Ads expert to join our growing team in Clearwater, FL as a Search Marketing Specialist. In this results-oriented role, you will act as an expert in managing pay-per-click (PPC) campaigns sp ...
-
Marketing Outreach Specialist
1 week ago
NCO Ent. Saint Petersburg, United StatesJob Description · Job DescriptionNCO Enterprise is growing rapidly and looking for a Marketing Outreach Specialist to be the next great addition to our exceptional customer service, sales, and outreach specialist team. We are looking for a competitive, coachable, and incredibly t ...
Email Marketing Specialist - Clearwater, United States - MarineMax
Description
OVERVIEW: Email Marketing Specialist position at MarineMax is responsible for hands-on development and execution of email marketing for store emails, promotional emails, newsletters and nurture/trigger campaigns as well as email reputation management, testing strategy, growth of the channel and maintenance of lists. He/she works independently and in partnership with another Email Marketing Specialist, the Marketing Department, and IT Department. MarineMax uses HubSpot as our email marketing tool. Experience with HubSpot is preferred but training is provided and the Email Marketing Specialist is expected to become extremely knowledgeable of the HubSpot email marketing tool and capabilities so he/she can provide recommendations for further improving our email program with this tool.
KEY TASKS:
KEY RESULT AREAS:
SKILLS AND REQUIREMENTS:
*MarineMax and its subsidiaries uses E-Verify, an Internet-based system, to confirm the eligibility of all newly hired employees to work in the United States. Learn more aboutE-Verify, including your rights and responsibilities.
