Influencer Marketing Specialist - Des Moines, IA
1 day ago
Job description
Influencer Marketing Specialist
Job Description
Position Summary
The Influencer Marketing Specialist plays a key executional role in the influencer marketing space as part of the broader Social Media/Influencer Marketing business unit. This role requires a detail-oriented, organized professional who can effectively prioritize work without compromising quality. Reporting to the Director of Social Media & Influencer Marketing, the Specialist will drive tactical execution of influencer marketing programs for a diverse portfolio of clients.
Primary Focus
Execute influencer and partnership programs for clients while helping advance and scale the agency's influencer marketing discipline.
Key Responsibilities:
- Partner with the Social Media/Influencer Marketing team to research, vet, negotiate, and execute influencer marketing programs.
- Develop into an influence marketing subject matter expert for the agency, providing guidance and insights to internal teams and clients.
- Collaborate cross-functionally with PR, paid media, account service, and additional business units to deliver integrated influencer campaigns.
- Communicate regularly via email, virtual meetings, and in-person with clients and influencers or their representatives.
- Manage influencer outreach, negotiations, contracting, and ongoing communication on behalf of client brands.
- Maintain a professional, informed, and solutions-oriented demeanor, even during high-pressure negotiations or timelines.
- Stay current with emerging social and influencer trends and clearly communicate those insights to teams and clients.
- Optimize influencer programs in real time and recommend refinements.
- Utilize influencer marketing tools and contribute to improving internal processes; experience with influencer marketing software is a plus.
- Own and streamline the influencer tracking, reporting and analytics function for the agency.
- Support the Social Media/Influencer Marketing team with events, trade shows, internal communications, and social media as needed.
- Other duties as assigned.
Requirements:
- 1-3 years experience in influencer marketing or related field
- Bachelor's degree in public relations, journalism, communications, marketing or a related field
- Strong understanding of all social media platforms and the influencer marketing industry.
- Excellent communication and presentation skills
What Anthologic offers:
- 4 weeks paid time off
- 9 observed holidays + 2 floating holidays
- Paid volunteer time off
- Medical, dental, vision, life and long-term disability insurance
- 401(k) + company match
- Employee assistance program
- Flexible, hybrid work style
Monday-Friday 8am-4:30pm (Hybrid)
40hrs
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