Supervisor, SEM - Philadelphia - CMI Media Group

    CMI Media Group
    CMI Media Group Philadelphia

    14 hours ago

    Description

    Description

    Position at CMI Media Group The OpportunityStep into a role where your expertise shapes the future of health media. As Supervisor, SEM & Emerging Media, you'll architect high‑impact omnichannel strategies—spanning SEM, Programmatic, YouTube, and Contextual—to elevate brand performance and directly influence patient outcomes. This is your opportunity to lead a talented team, drive innovation, and turn sophisticated data into meaningful, measurable results.What You'll Do


    • Own strategy and performance for SEM, Programmatic, YouTube, Contextual and emerging channels; set KPIs aligned to brand goals


    • Lead client strategy and reporting discussions; tell a clear results story with insights and next best actions


    • Direct junior team workflow and QA deliverables to hit deadlines and exceed performance targets


    • Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and qualified conversions


    • Partner with analytics and media teams to design measurement plans and dashboards


    • Collaborate with partner agencies to align on strategy, activation, and optimization roadmaps


    • Mentor and upskill the team on best practices across SEM, Programmatic, Contextual and YouTube; support onboarding


    • When needed, execute keyword research, write ad copy, and fine-tune campaigns hands-on


    • Contribute thought leadership on marketplace shifts, privacy, and platform updates impacting clients and CMI


    • Identify integration opportunities across SEM, SEO, and Social to strengthen full-funnel performance


    • Evolve processes, capabilities, and deliverables across SEM & Emerging Media

    What You'll Bring


    • 4+ years leading Paid Search or Programmatic campaigns; deep platform fluency (Google Ads, Bing, SA360; DSPs such as The Trade Desk)


    • Proven leadership: mentoring, workflow management, quality control, and stakeholder management


    • Strong quantitative analysis, web analytics proficiency (Google Analytics, Adobe/Omniture), and advanced Excel (pivot tables, v-lookups)


    • Expert communication and presentation skills; concise storytelling for technical and non-technical audiences


    • Experience defining KPIs, building measurement plans, and making data-driven decisions


    • Contextual, video/YouTube, and programmatic experience; organic SEO knowledge is a plus


    • Healthcare/pharma experience or strong aptitude for regulated markets and privacy-first practices

    The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details.

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