- Work directly with the VP of Commercialization to build out a marketing strategy to complement sales strategies and goals
- Take ownership of the inception and implementation of a full marketing campaign, including the creation of benchmarks, KPIs, and individual marketing team goals
- Provide leadership and mentoring to current sales and marketing staff to support campaign growth
- Identify, create, and manage digital content, expanding current platforms and seeking out new opportunities.
- Prepare and approve press releases, online publications, and other promotional materials,
- Manage the website and continue to measure engagement in all digital formats whether web, social or stories published.
- Gain an understanding of the industry and applicable markets and coordinate outreach campaigns to optimize those areas both to increase awareness of Optimus in the market as well as in creating leads for the Sales Organization.
- Performance reporting with insights and optimization recommendations
- Support in person marketing opportunities with attendance to relevant trade shows, conferences, and awards opportunities.
- Bachelor's degree in Marketing, Communications, or related field
- 4-6 years of marketing experience, with at least 1 year focused on data analytics
- Minimum 2 years management experience, with a focus on mentorship and increasing team members' skill sets
- Extensive experience with social media and digital marketing; ability to apply understanding of digital KPIs, SEO, and Google Ads and Analytics to drive business goals
- Proficient in Adobe Creative Cloud (Photoshop +Premiere Pro), Canva, Webflow, and/or equivalent design tools
- Videography and/or video editing experience a plus
- Demonstrated ability to prioritize and self-manage one's time, resources, and responsibilities in a fast-paced environment. Must be a team player, supporting the various needs and requirements of the other team members.
- A passion for alternative energy solutions
- Exposure to outdoor, warehouse, and shop working conditions.
- Adaptive to everchanging workload, conditions, and environments
- Flexible hours of operation
- Valid driver's license and a willingness to travel (up to 25% of work time)
-
Marketing Specialist
2 weeks ago
BD&E Pittsburgh, United StatesBD&E is a nationally recognized branding and marketing firm based in Pittsburgh, Pennsylvania. We are currently looking for a creative individual to join our expanding team. This person will be directly involved in the development and execution of marketing and branding initiativ ...
-
Marketing Specialist
3 days ago
Optimus Technologies Pittsburgh, United StatesJob Description · Job Description · About Optimus Technologies · Optimus Technologies is a clean energy technology company based in Pittsburgh, PA. Optimus manufactures the Vector System, an advanced fuel system technology that enables diesel engines to operate on 100% biodiesel ...
-
Marketing Specialist
1 week ago
BD&E Pittsburgh, United StatesBD&E is a nationally recognized branding and marketing firm based in Pittsburgh, Pennsylvania. We are currently looking for a creative individual to join our expanding team. This person will be directly involved in the development and execution of marketing and branding initiativ ...
-
Marketing Specialist
2 weeks ago
BD&E Pittsburgh, United StatesBD&E is a nationally recognized branding and marketing firm based in Pittsburgh, Pennsylvania. We are currently looking for a creative individual to join our expanding team. This person will be directly involved in the development and execution of marketing and branding initiativ ...
-
Marketing Specialist
1 week ago
BD&E Pittsburgh, United StatesBD&E is a nationally recognized branding and marketing firm based in Pittsburgh, Pennsylvania. We are currently looking for a creative individual to join our expanding team. This person will be directly involved in the development and execution of marketing and branding initiativ ...
-
Senior Marketing Specialist
11 hours ago
WESCO International Pittsburgh, United StatesAs a Senior Marketing Specialist you will be a part of our Utility - Grid Services team. You will lead the design, creation, development and delivery of marketing programs. You will plan the strategy to support the growth and expansion of company pro Marketing Specialist, Marketi ...
-
Digital Marketing Specialist
3 weeks ago
ProMinent Fluid Controls Inc Pittsburgh, United StatesJob Description · Job DescriptionProMinent Fluid Controls is the reliable solutions partner for Water and Wastewater treatment products and a manufacturer of components and systems for chemical fluid handling. Based on our innovative products, services and industry-specific solut ...
-
Marketing Communications Specialist
21 hours ago
Federated Hermes Pittsburgh, United StatesFEDERATED HERMES, INC. Marketing Communications Specialist Pittsburgh, Pennsylvania Hybrid Location (office/remote) · Federated Hermes is seeking a Marketing Communications Specialist at our Pittsburgh headquarters to plan and execute a wide variety of marketing and communicatio ...
-
Marketing Automation Specialist
3 weeks ago
COFENSE Pittsburgh, United StatesMarketing Automation Specialist · Location: · Remote, however, must reside & be authorized to work in the US · Perks: 100% Remote, 1/2 day Fridays, 401k w/ company match · Company Culture: · Company & Products: · Cofense is a leading provider of protection, detection and resp ...
-
Marketing Specialist, Broadband
2 weeks ago
WESCO International Pittsburgh, United StatesJob DescriptionThe Marketing Specialist, Broadband, is responsible for assisting in the development, implementation, execution, and measurement of strategic marketing plans, as well as demonstrating a clear understanding of people and how to build awareness about Wesco's products ...
-
Marketing Specialist, Broadband
2 weeks ago
WESCO International Pittsburgh, United StatesJob Description · The Marketing Specialist, Broadband, is responsible for assisting in the development, implementation, execution, and measurement of strategic marketing plans, as well as demonstrating a clear understanding of people and how to build awareness about Wesco's prod ...
-
Marketing Specialist
3 weeks ago
Optimus Technologies Pittsburgh, United StatesJob Description · Job Description · About Optimus Technologies · Optimus Technologies is a clean energy technology company based in Pittsburgh, PA. Optimus manufactures the Vector System, an advanced fuel system technology that enables diesel engines to operate on 100% biodiesel ...
-
Marketing Specialist
3 weeks ago
Optimus Technologies Pittsburgh, United StatesOptimus Technologies is a clean energy technology company based in Pittsburgh, PA. Optimus manufactures the Vector System, an advanced fuel system technology that enables diesel engines to operate on 100% biodiesel. The Vector System is designed for medium and heavy-duty fleet ap ...
-
Marketing Project Specialist II
3 weeks ago
Cypress HCM Pittsburgh, United StatesJob Description · Job Description · Marketing Project Specialist II Description:The Project Specialist is responsible for the timely delivery of marketing projects. Serving as a neutral party to the marketing department, the Project Specialist will collaborate cross-functionally ...
-
Marketing Specialist
1 month ago
Carnegie Mellon University Pittsburgh, United States Regular, Full or Part timeCarnegie Mellon University's Stores is searching for a Marketing Specialist. This is an exciting opportunity for someone who thrives in an interesting and challenging work environment. The individual in this position is responsible for supporting the successful delivery of the ma ...
-
Marketing Communication Specialist
3 weeks ago
Axelon Pittsburgh, United StatesMarketing Communication Specialist(Remote)6 Months · Description: · Position Summary:The Marketing Communications Specialist Contractor is responsible for assisting the development and execution of compelling and effective tactical campaigns to enhance internal storytelling and ...
-
Marketing Communication Specialist
4 weeks ago
Axelon Pittsburgh, United StatesMarketing Communication Specialist · (Remote) · 6 Months · Description: · Position Summary: · The Marketing Communications Specialist Contractor is responsible for assisting the development and execution of compelling and effective tactical campaigns to enhance internal storyte ...
-
Market Data Specialist
3 weeks ago
NRG Energy Pittsburgh, United StatesAs an NRG employee, we encourage you to take charge of your career and development journey. We invite you to explore exciting opportunities across our businesses. You'll find that our dynamic work environment provides variety and challenge. Your growth is key to our ongoing succe ...
-
Marketing Specialist, Broadband
1 week ago
WESCO International Pittsburgh, United StatesJob Description · The Marketing Specialist, Broadband, is responsible for assisting in the development, implementation, execution, and measurement of strategic marketing plans, as well as demonstrating a clear understanding of people and how to build awareness about Wesco's prod ...
-
Marketing Planning Specialist
2 weeks ago
GNC Pittsburgh, United StatesJob Description · Job DescriptionCompany Description · As the global leader in health and wellness innovation since 1935, GNC motivates people to reach their goals with the most trusted and exciting selection of products in the industry. · As #TeamGNC, we work hard to ensure that ...
Marketing Specialist - Pittsburgh, United States - Optimus Technologies
Description
Job Description
Job Description
About Optimus Technologies
Optimus Technologies is a clean energy technology company based in Pittsburgh, PA. Optimus manufactures the Vector System, an advanced fuel system technology that enables diesel engines to operate on 100% biodiesel. The Vector System is designed for medium and heavy-duty fleet applications, where emissions reductions are challenging or impossible to achieve in a cost-effective manner through other means. The Vector System integrates into existing operations to facilitate a seamless transition to low-carbon fuels.
Optimus' Vector System is in use with leading municipal, private and commercial fleets throughout the country, enabling them to achieve near-zero carbon emissions while reducing their fuel and fleet operating costs.
Find out more at , on Twitter, Facebook, and Instagram.
Job Description
Optimus seeks a dynamic, organized Marketing Specialist to help us to reach our bold growth goals assisting fleets in reducing their carbon emissions and achieving environmental sustainability goals.
This is a full-time, salaried position ($88,800-$96,000) with benefits and matching IRA. This role will be responsible for crafting and executing the primary marketing campaign, from strategy and budgeting to creative development, final execution, and back-end analysis. The Marketing Specialist will work closely with the Sales team in coordinating efforts to expand business opportunities and cultivate long term client relationships, as well as manage and mentor other members of the marketing team. This individual will also manage all necessary external relationships to maximize impact and reach while not breaking the bank.
Optimus is proud to be an equal opportunity employer. People of color, LGBTQ+ people, people with disabilities, veterans and members of other historically disenfranchised groups are strongly encouraged to apply; we also consider qualified applicants regardless of criminal histories. We are most excited to work with individuals who learn quickly and have a passion for clean energy solutions.
Responsibilities
Qualifications & Experience
Other Job Requirements