Vice President of Marketing - Wayne, PA
1 month ago
The VP of Marketing will serve as a key member of the senior leadership team,
responsible for the development, execution and oversight of national and local marketing strategies. Our client's focus is to differentiate itself in the active adult and independent living space,
leveraging their trademarked program and quarterly resident-focused magazine to further elevate
the organization's identity and market position.
,
- This individual will oversee all marketing activities including digital traditional creative communications leading internal teams external partners achieve aggressive growth occupancy objectives This position based Dallas Texas Philadelphia PA Key Responsibilities Strategic Leadership & National Brand Direction Develop execute cohesive nationwide marketing vision strengthens brand identity supports revenue occupancy targets positions company industry leader Provide strategic leadership across all marketing channels including digital marketing creative communications public relations advertising Lead strategic extension promotion trademarked brand programs branded publications Collaborate executive leadership aligns marketing strategies organizational priorities growth objectives Sales Occupancy Growth Develop implement comprehensive sales marketing plans drives occupancy performance multiple communities nationwide Partner closely regional property-level leasing operations teams improve lead conversion customer experience exceeds performance targets Ensure consistency messaging positioning execution communities Digital Marketing Innovation Oversight Oversee guide all digital strategy SEO paid advertising email social media campaigns website optimization digital presence Manage evaluate third-party agencies consulting partners ensures strong ROI measurable results Leverage emerging trends technologies continuously innovate enhances competitive advantage Data Analytics Establish monitors KPIs measures market conditions; data makes informed strategic decisions Produce regular executive-level reporting presentations translates complex analytics proactive business recommendations Site-Level Strategy Local Market Enablement Support property-level teams localized development plans reflects unique market demographics demand drivers Provide training tools resources enables site teams execute effectively deliver consistent results Executive Communication Collaboration Serve primary voice within executive leadership Present plans insights opportunities clearly persuasively ownership senior leadership Team Leadership Build mentor leads high-performing department functions Fosters collaborative culture innovation accountability excellence Qualifications Bachelor degree Marketing Business Communications related field advanced degree preferred Years progressive leadership experience preferably within property management real estate residential RE proven ability drive sales occupies
Job description
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