Digital Media Specialist - Wichita - Redguard,LLC

Description

Job Description

Job Description

The compensation range provided for this role is an estimate based on available market data. The actual amount may vary considering the candidate's knowledge, skills, abilities, and geographic location. If you have questions, please discuss the flexibility and details of our compensation philosophy with your recruiter.

Benefits

• Paid Time Off (PTO)
• Paid Holidays + 1 Floating Holiday of YOUR Choice
• Medical, Dental, and Vision Insurance Options
• 401(k) Retirement Plans + Employer Match
• 100% Company-paid Basic Life Insurance, Short and Long-Term Disability Insurance, Teladoc Services, and Employee Assistance Program (EAP)
• HSA, FSA and Pet Insurance Options
• Safety Boot and Prescription Safety Glasses Reimbursement Program
• Gym Membership Reimbursement
• And more

What You Can Expect Working in the Digital Media Specialist Position

As a Digital Media Specialist, your day will be spent driving strategic ad buys, analyzing campaign performance, and identifying opportunities to optimize digital media spend across multiple platforms. You will collaborate closely with our internal marketing team to ensure the growth of our six affiliated brands, RedGuard, SiteBox Storage, Armoda, Survive-A-Storm Shelters, CoverSix, and Matador Structures while exploring new strategies to improve performance. You will dive into data, extract actionable insights, and implement creative solutions to refine our digital media approach. This position adds significant value to the company by optimizing advertising strategies and driving measurable growth through data-driven decisions. Your ability to manage media spend efficiently and adapt to changing market conditions ensures the continued success of our brands. You will also partner with various internal teams across the organization, including Human Resources, to support recruitment advertising efforts, and work with other departments to address any digital media needs that arise. While this role does not involve direct supervision, you will serve as a subject matter expert and collaborate with team members to execute successful campaigns.

Responsibilities

• Develops and implements paid media strategies to align with brand goals and target audiences across various platforms (Google Ads, Meta, LinkedIn, etc.).
• Plans, launches, and manages digital advertising campaigns, ensuring alignment with strategic goals and audience needs.
• Continuously optimizes ad creatives, targeting, and bidding strategies to maximize campaign impact and ROI.
• Monitors and analyzes campaign performance metrics, providing actionable insights and making real-time adjustments to improve results.
• Conducts A/B testing and identify opportunities for optimization across paid channels.
• Tracks and analyzes campaign data using dashboards and analytics tools, reporting findings and recommending improvements.
• Collaborates with cross-department teams (e.g., HR, content, SEO, email marketing) to support recruitment efforts, ad creatives, and overall strategy.
• Stays updated on digital advertising trends, platform changes, and best practices to ensure campaigns remain effective and innovative.

Minimum Qualifications

• 5+ years of experience in digital advertising, media planning, and buying, with hands-on expertise in platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, and other digital channels.
• Strong proficiency in data analysis and using analytics tools (Google Analytics, Facebook Insights, etc.) to track, analyze, and optimize campaign performance.
• Proven ability to manage multiple brands and campaigns simultaneously, with a strong focus on organization and project management.
• Strong collaboration skills, with experience working cross-functionally with teams (creative, content, SEO, etc.) to execute integrated campaigns.
• Excellent communication skills, with the ability to present performance data and strategic recommendations clearly to both internal teams and clients.

Work Environment

The physical demands and work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally, and all other sedentary criteria are met.
• The worker is required to have visual acuity to determine the accuracy, neatness, and thoroughness of the work assigned.
• The worker is not substantially exposed to adverse environmental conditions (such as in typical office or administrative work.)

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. Except where prohibited by state law, all offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify.

This position requires use of information which is subject to the International Traffic in Arms Regulations (ITAR) and/or the Export Administration Regulations (EAR). Non-U.S. persons selected must meet eligibility requirements for access to export-restricted information. The ITAR/EAR defines a U.S. person as a U.S. Citizen, U.S. Permanent Resident (i.e. 'Green Card Holder'), Political Asylee, or Refugee.

If you require reasonable accommodation in completing an application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please provide a brief description of your reasonable accommodation to

Department/Division: Sales & Marketing

Reports to: Brand Manager

Location: Wichita, KS

Position Type: Full-time

Travel Requirement: Less than 25%
FLSA Status: Exempt

About The Company

RedGuard builds modular solutions that protect lives and assets. It is made up of innovative product lines and company divisions in the area of modular safe structures, most with threat mitigation. It is the leading authority in blast resistance and a world leader in providing safe, customizable and scalable modular buildings. The company's dedication to meet each of its customer's unique needs—from initial design to installation and beyond—combined with its unsurpassed standards for quality and overall safety makes it the go-to manufacturer in several industries.

RedGuard is driven by a passion for product innovation, and developing turnkey solutions that raise the bar in both personalization and protection for customers across industries and around the globe. It is dedicated to five key disciplines: concept, design, build, install and operation. Its success across industries has led some of the world's largest organizations to trust their employees' lives to RedGuard's products and brands.

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