Digital Marketing Manager: Email Marketing Specialist - Las Vegas, United States - GPO Plus, Inc.

GPO Plus, Inc. Las Vegas, United States

3 weeks ago

Description

Digital Marketing Manager:
Email Marketing Specialist

GPO Plus "GPOX" is a publicly traded, technology driven company specializing in the development, manufacturing, and distribution of consumer products for specialty retailers including convenience stores, gas stations, smoke and vape shops.

We are looking for an experienced Digital Marketer specializing in Email Marketing; this is a

full-time position

working at HQ

(headquarters

in Las Vegas

– Sunset/Peccos area) to manage the digital marketing for our

Shareholder Success ,

Public Relations , and

Product

teams.

The successful candidate will be responsible for developing and executing our digital marketing strategy to increase our online presence, improve our marketing and sales efforts, and increase overall customer engagement across all digital platforms.

This person will perform the actual execution of our campaigns/strategies. The main part of this job is

managing all email marketing and existing contacts lists.

You should also understand the right types of content to send to the right people at the right time, both for lead nurturing and to boost the sharing and forwarding of our content-driven emails.

Using inbound marketing tactics such as search engine optimization, social media, lander conversions, online advertising, and email marketing, you will grow our database and the goal is to convert leads into customers on all levels.

Other aspects of your job includes marketing operations, channel marketing, and customer marketing.
The most important requirement is managing our email marketing

. This means managing our ESPs (7), in house software, 3rd party software, data hygiene (appending and cleansing), and database management. Please do NOT reply if you can't manage email servers and DO NOT LIVE in Las Vegas.

You must process a strong understanding of all aspects of email marketing to large databases, and driving engagement through social media are essential.

Key Responsibilities:
Email Marketing + Newsletter Development/Management : Create and manage a robust email marketing strategy that includes newsletters. The successful candidate will be expected to develop engaging email campaigns with high conversion rates.

This includes creating and segmenting email lists, creating and optimizing marketing automation campaigns, database and list management, analytics and monitoring, and developing retargeting strategies.

T echnologies include ; CRM (Zoho + HubSpot), ESPs (Cold Email services, AWS SES, MailChimp, MailGun, Zoho Marketing, etc), Data Hygiene Services (append and Cleanse), and the ability to integrate with multiple systems.

Campaign Creation, Design and Analytics . You will develop unique and creative campaigns with the intent to convert people. Initially, we are focusing on generating investor leads so we can convert them into shareholders of our company. You will create high-traffic content (blog, website, social, email), lead-converting resources, and shareable creative projects. Landing page conversion testing, help draft copy/content to target specific demographics/lists with the goal of getting them to convert. You will be responsible for designing the emails and of course testing them. There is support for design work so don't worry about that too much. Lastly, we will need to review the analytical information so we can constantly test and improve upon our lists.

Technologies include ; Analytical software like Google Analytics, trends, SaaS for monitoring and trending, and integration with multiple systems

List Creation and Management:
Build and maintain our customer and prospect lists.

The successful candidate will be responsible for ensuring the accuracy and completeness of the data, segmenting the lists to enable personalized marketing, and maintaining compliance with all relevant data protection regulations.

Technologies include ; CRM's, Excel, SQL, other database management software.

Graphic Design :
Develop engaging and compelling digital content, including graphics, to support our social media and email marketing efforts.

This will involve the use of graphic design tools to create high-quality visuals that resonate with our target audience and convey our brand messaging effectively.

Technologies include ; Adobe Suite (Photoshop, Illustrator, etc.), Canva, other graphic design software. This is NOT a requirement, but a huge plus.

Website Development & CMS Management : The candidate should have a basic understanding of website development and should be familiar with Content Management Systems (CMS), like WordPress.

They should be able to manage content on the website, add blog and news posts, and work closely with technical teams for any advanced issues.

Technologies include ; Content Management Systems (CMS) such as WordPress, eCommerce like Shopify, plugins, basic HTML programming, connecting and managing API's, and management of available offshore resources.

An understanding of websites, conversions, affiliate programs, and beyond are positive.

Retargeting and Remarketing :
Develop and implement effective retargeting and remarketing strategies to increase conversion rates and re-engage inactive customers or prospects.

This includes understanding customer behavior, pixeling on page level, segmenting audiences based on their interaction with our brand, and developing personalized strategies to reach these segments.

Technologies include ; Meta, Google, and all main marketplaces.

Social Media Marketing :

Develop and implement a comprehensive social media strategy across various platforms (such as Facebook, Instagram, LinkedIn, and Twitter) to increase our brand visibility, improve our marketing efforts and increase customer engagement.

We have multiple social media accounts for multiple products and brands and tracking and reporting all spends to establish and improve our ROI analyses.

Technologies include ; all major social media platforms, content management and syndication software like Sendible.

Reporting & Analytics :

Monitor and report on the performance of our digital marketing activities, using tools such as Google Analytics, Facebook Insights, and email marketing software analytics.

The successful candidate will use this data to inform future marketing strategies and campaigns.

Trend Analysis :

Stay up-to-date with the latest digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.

Develop and implement operational strategies and initiatives that align with the company's overall goals and objectives.

General Responsibilities :
Identify and implement process improvements to increase efficiency and productivity
Develop and maintain budgets and financial plans for marketing
Ensure compliance with all relevant laws, regulations, and industry standards
Stay up-to-date with industry trends and technology to identify opportunities for improvement
Collaborate with other departments to ensure seamless integration and coordination of efforts

Qualifications:
A minimum of 3 years of experience in digital marketing, with a focus on email marketing.
Proven experience in creating and executing successful email marketing, social media, and digital marketing campaigns.
Strong knowledge of all different digital marketing channels.
Good knowledge and experience with online marketing tools and best practices.
Experience with SEO/SEM, Google Analytics and CRM software a plus.
Familiarity with web design and basic HTML a plus.
Proficiency in graphic design software such as Adobe Photoshop, Illustrator, or similar tools.
Strong analytical and project management skills.
Experience working at a publicly traded company is a plus.
Excellent leadership, communication, and problem-solving skills
Ability to work in a fast-paced, dynamic environment

Salary + Compensation:
We offer a competitive salary, a benefits package including generous

stock options , and

opportunities for growth

and development.

If you are a strategic and results-driven leader with a passion for operations and a proven track record of success, we encourage you to apply for this exciting opportunity.

Additional Information:
This role is office-based in our Las Vegas location. Standard office hours apply, with occasional requirements for overtime during peak project periods. Occasional travel may be required for team meetings and professional development opportunities.
GPOPlus+ is an equal-opportunity employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

#J-18808-Ljbffr

Marketing Specialist

1 week ago

OP2 Labs LLC Las Vegas, United States

OP2 Labs, a leading consumer goods company and 4X INC 5000 fastest-growing company, is seeking a Marketing Specialist with 3-5 years of experience, ideally in the health and wellness or related consumer goods sector. This role requires a dynamic individual who can implement and m ...
Marketing Specialist

1 week ago

William Hill Sportsbook Las Vegas, United States

Caesars Sportsbook has an amazing opportunity for someone's next great career adventure. We are currently looking for a Marketing Specialist in the Las Vegas area. · The Marketing Specialist role is responsible for helping the Digital GM's and Field Marketing Team in driving loca ...
Marketing Specialist

5 days ago

Caesars Entertainment Las Vegas, United States

Job DescriptionCaesars Sportsbook has an amazing opportunity for someone's next great career adventure. We are currently looking for a Marketing Specialist in the Las Vegas area.The Marketing Specialist role is responsible for helping the Digital GM's and Field Marketing Team in ...
Marketing Specialist

1 day ago

William Hill Sportsbook Las Vegas, United States

Caesars Sportsbook has an amazing opportunity for someone's next great career adventure. We are currently looking for a Marketing Specialist in the Las Vegas area. · The Marketing Specialist role is responsible for helping the Digital GM's and Field Marketing Team in driving loca ...
Marketing Specialist

2 weeks ago

Caesars Entertainment Las Vegas, United States

Job Description · Caesars Sportsbook has an amazing opportunity for someone's next great career adventure. We are currently looking for a Marketing Specialist in the Las Vegas area. · The Marketing Specialist role is responsible for helping the Digital GM's and Field Marketing ...
Marketing Specialist

3 weeks ago

Caesars Entertainment Las Vegas, United States

Job DescriptionCaesars Sportsbook has an amazing opportunity for someone's next great career adventure. We are currently looking for a Marketing Specialist in the Las Vegas area.The Marketing Specialist role is responsible for helping the Digital GM's and Field Marketing Team in ...
marketing specialist

3 weeks ago

Golden Entertainment Las Vegas, United States

Marketing Specialist · Arizona Charlie's Boulder (Las Vegas, NV) · Description: · Summary · Facilitates the design and development process of on-property marketing collateral, creative jobs/requests, and direct mailings with the corporate creative agency. Thoroughly understan ...
Marketing Specialist

1 week ago

Caesars Entertainment Las Vegas, United States

Job DescriptionCaesars Sportsbook has an amazing opportunity for someone's next great career adventure. We are currently looking for a Marketing Specialist in the Las Vegas area.The Marketing Specialist role is responsible for helping the Digital GM's and Field Marketing Team in ...
Marketing Specialist

1 week ago

Caesars Entertainment Las Vegas, United States

Job Description · Caesars Sportsbook has an amazing opportunity for someone's next great career adventure. We are currently looking for a Marketing Specialist in the Las Vegas area. · The Marketing Specialist role is responsible for helping the Digital GM's and Field Marketing ...
Marketing Specialist

5 days ago

Caesars Entertainment Las Vegas, United States

Job Description · Caesars Sportsbook has an amazing opportunity for someone's next great career adventure. We are currently looking for a Marketing Specialist in the Las Vegas area. · The Marketing Specialist role is responsible for helping the Digital GM's and Field Marketing ...
Marketing Specialist

6 days ago

Caesars Entertainment Las Vegas, United States

Job Description · GENERAL RESPONSIBILITIES · Strategic · Works with sales and marketing leadership as well as brand partners to maintain and manage the Caesars Entertainment brand for the business-to-business meetings segment. · Annual active planning, purchasing, and contracti ...
Specialist - Digital Marketing

2 weeks ago

Wynn Resorts Las Vegas, United States

Wynn Resorts is in search of a talented Digital Marketing Specialist to become a part of our Marketing Department. As the Digital Marketing Specialist, you will take charge of overseeing acquisition email marketing campaigns and collaborate closely w Marketing, Digital, Marketing ...
Digital Marketing Specialist

2 weeks ago

Swickard Auto Group Las Vegas, United States

Job Type Full-timeDescriptionWe are seeking a talented Email Marketing Specialist to join our dynamic automotive group. The Email Marketing Specialist will support the day-to-day production and delivery of email marketing campaigns across the Swickard Auto Group brands and plays ...
Specialist - Digital Marketing

2 weeks ago

Wynn Resorts Las Vegas, United States

Company Description · Job Description · Wynn Resorts is in search of a talented Digital Marketing Specialist to become a part of our Marketing Department. As the Digital Marketing Specialist, you will take charge of overseeing acquisition email marketing campaigns and collaborat ...
Digital Marketing Specialist

3 weeks ago

CO2 Monitoring LLC Las Vegas, United States

Job Description · Job Description · We are seeking a Marketing Specialist to join our team · CO2 Monitoring LLC is a manufacturing and installation company based out of Las Vegas, NV. Our company manufactures and installs CO2 monitoring systems across the U.S. that provide a safe ...
Marketing Operations Specialist

4 weeks ago

POP Fit Clothing Las Vegas, United States

WHO WE ARE: · We are a woman-owned and operated company of three distinct e-commerce brands seeking an organized and data-driven Marketing Operations Specialist to maintain marketing standards, analyze data reports, provide strategic insights, and conduct in-depth marketing analy ...
Specialist Digital Marketing

2 weeks ago

Wynn Las Vegas Las Vegas, United States

Job Description · Wynn Resorts is in search of a talented Digital Marketing Specialist to become a part of our Marketing Department. As the Digital Marketing Specialist, you will take charge of overseeing acquisition email marketing campaigns and collaborate closely with external ...
Email Marketing Specialist

5 days ago

Edvisors Las Vegas, United States

Email Marketing Specialist · JOB SUMMARY: · The Email Marketing Specialist designs and executes marketing campaigns based on data analysis and business objectives. You will use HubSpot to deliver personalized and relevant email messages to our database of students and young adu ...
Email Marketing Specialist

2 weeks ago

Edvisors Las Vegas, United States

Email Marketing Specialist · JOB SUMMARY: · The Email Marketing Specialist designs and executes marketing campaigns based on data analysis and business objectives. You will use HubSpot to deliver personalized and relevant email messages to our database of students and young adult ...
Digital Marketing Specialist

2 weeks ago

Live Nation Las Vegas, United States

Vibee - Digital Marketing Specialist page is loaded · Vibee - Digital Marketing Specialist · Apply · locations · Calabasas, CA, USA · Los Angeles, CA, USA · Las Vegas, NV, USA · time type · Full time · posted on · Posted 3 Days Ago · job requisition id · JR-55031 · J ...