Search Marketing Strategist - Cleveland, OH

Position Overview · The Search Strategist (SS) will work with multiple Digital Marketing Account Managers and own the content strategy, content optimization, content publishing, and local SEO optimization and promotion process. This key person will have a minimum of 2 years of di ...

Job description

Position Overview

The Search Strategist (SS) will work with multiple Digital Marketing Account Managers and own the content strategy, content optimization, content publishing, and local SEO optimization and promotion process. This key person will have a minimum of 2 years of digital marketing experience with a strong focus on SEO and content marketing. They will work on multiple Digital Marketing client accounts supporting the
Account Manager
to fulfill the monthly scope of work. This includes, but is not limited to, content marketing strategy and execution, creating and scheduling Google Business Profile (GBP) posts, comprehensive on-page optimization, content publishing to client's domain, quality assurance of all delivered work, and data analysis as needed.

Workplace Core Values

The Digital Marketing Account Manager will be expected to understand, demonstrate and apply our workplace core values and encourage others to do the same:

• Quality
• Growth
• Teamwork
• Innovation
• Balance

Experience, Education & Training We're Looking For

• College degree from an accredited university preferably with a major in Marketing or DM
• Ability to navigate and edit WordPress websites
• Strong foundation of SEO and content marketing (2+ years of SEO experience required)
• Aspiration of becoming a digital account manager
• Proven experience using Google Analytics, Google Search Console, Google Business Profile
• Strong communication skills both written and verbal
• Excellent at proactive problem solving with the ability to translate policies into daily routine operations
• Self-assured, confident, goal-oriented and able to be transparent in communication with everyone in the agency
• Digital agency experience is a plus
• Google Analytics Academy Certification is a plus (all four courses)

Job Tasks & Responsibilities

Client Onboarding

• Ensure the client has completed the Content Brief
• Identify each client's target audience(s) and brand voice(s)
• Complete and present Competitor Analysis and Keyword Research and Mapping
• Develop and present content roadmap based on words per month taken from the SOW
• Content auditing at the start of all new campaigns to determine the performance of content and identify new or existing opportunities

Digital Marketing Campaign Fulfillment

• Execute and fulfill content strategy on multiple digital marketing campaigns
• Communicate with clients via email to ensure monthly scope fulfillment is kept on schedule, including approval and edits
• Track task management and delegation in our project management platform, Wrike
• Content marketing topic ideation, workflow management, copywriting and/or content ordering, internal & client approvals
• Comprehensive on-page content optimization
• Content publishing and QA (quality assurance)
• Add topics to CMW as needed so the client has multiple topics to choose from if the recommended topics are rejected
• Make sure client CMW is consistently updated as production is completed
• Google Business Profile post creation and scheduling
• Use Google Search Console (GSC), Google Analytics (GA4), Ahrefs, Screaming Frog, Agency Analytics, and other tools to perform data analysis and keyword research as needed
• Report prep (as needed)

Additional Fulfillment Responsibilities

• Review and approve monthly content invoice based on production
• Pre and post-launch testing of new websites we design that have a DM component
• Contribute to the agency as a DM strategy expert
• Provide strategic and tactical support to AM's, improving processes and developing best practices
• Support account manager on account renewals and upsells when applicable
• Make recommendations to continually improve and update agency SOPs
• Contribute to the entrepreneurial spirit of the agency; working with other digital experts to brainstorm and develop new products and services
• Kick ass daily #kad

More:

• Contribute to the agency as a DM strategy leader
• Supervise, train, mentor, and coach search strategists assigned to you, including regular touchpoint reviews
• Participate in business development opportunities as an expert in DM
• Provide strategic and tactical support to team members, improving processes and developing best practices
• Help grow the DM team's skills through sharing new ideas and educating the team
• Contribute to the entrepreneurial spirit of the agency; working with other digital experts to brainstorm and develop new products and services
• Kick ass daily #kad

Compensation Eligibility:

• Salary
• Sales Commission
• Employer-match Simple IRA
• Quarterly Profit Sharing Bonus
• Upsell Commission

Benefits & Perks

We believe our lives and careers are better when we're doing good work with good people. So we try to live this daily through our culture, people and benefits including:

Remote office

Flexible paid time off

Retirement plan with company match

Paid parental leave

Your birthday = Your off day

Quarterly touchpoints with your manager

Opportunity to make a difference in our future