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- Digital Marketing Analyst Responsibilities:Conduct in-depth standard and custom research studies for partners that analyze advertising effectiveness via a combination of internal and external measurement tools
- Develop research to understand the relative impact of different marketing strategies
- Communicate complex results back to non-technical client audience and influence client measurement thinking
- Work closely with Measurement Leads and our Partner Managers to deliver measurement-based recommendations to our Partners for future campaigns
- Digital Marketing Analyst Key Qualifications:5+ years of digital ads measurement and SQL experience
- Expertise with both Brand Lift and Direct Response ads measurement methodologies
- Experience working directly with Partners to develop campaign measurement strategies
- Strong analytical skills and at ease working with spreadsheets and multiple sources of data to turn numbers into insights
- Ability to work cross-functionally with sales teams, product teams, and other members of the Ads Measurement team
Digital Marketing Analyst - Chicago, United States - Planet Interactive
Description
Digital Marketing Analyst
Location: Remote
Pay: Up to $37/hour DOE
Benefits: Health, Dental, Vision and more
Planet Interactive is looking for a Digital Marketing Analyst to join our well known lifestyle brand technology client on a 12-month contract.
As a Digital Marketing Analyst you'll design and execute empirical research to help a variety of Advertising Partners understand and improve the effectiveness of their advertising. This research will include both analyses for individual clients and to inform the industry as a whole. You'll use learnings from this work to influence internal measurement product and ad product roadmap.