Manager, Digital Marketing Remote - California, United States - Wellth

Description

Wellth is a fast-growing digital health startup headquartered in Los Angeles that just raised our Series B from leading investors including SignalFire.

Our mission is to help people living with chronic conditions make healthier choices, every single day.

We use behavioral economics, habit science and technology to motivate behavior change in some of the highest need and most underserved populations in the US, drastically changing their quality of life and health outcomes.

We have demonstrated results with several large insurers and health systems (e.g. reducing hospitalizations by over 40%), and are now rapidly scaling. Our goal is to be the category leading in improving health outcomes for hard to engage populations.

As the owner of Product Marketing at Wellth, you will be our foremost patient/user advocate We are looking for someone who can examine a patient population and understand their motivations, fears, how they use healthcare, what makes them tick, develop and communicate to others the marketing strategy, channel strategy, message, tactics, and what success looks like, and drive awareness, enthusiasm and participation in our programs.

You will work closely with Product, Design, Behavioral Science, Data and Operations teams.

We're not just "doing marketing", we're conducting deep user research, focusing on patients that need our help the most, building out products, scaling with automation, constantly experimenting and measuring everything.

You are the type of person who can tap their right brain for creative thinking and approaches, and to tell a story, and then their left brain to create processes that scale and can be systematically optimized.

Success in this role is to generate awareness, interest and enthusiasm in our target patient markets - those with chronic conditions that need help building healthy, lasting habits to help them feel their best every day and stay out of the hospital.

Conduct qualitative user (patient) research to build a rich profile of our target patients/members and their needs, wants, challenges, and motivations; Craft our product "brand" to our patients as well as messaging and positioning.

offering to patients across marketing channels. Own specific channels including email, SMS, Direct Mail, Social, phone and more
Identify and create high-value content to aid in the conversion funnel, examples being video, testimonials, web copy, blog posts, social posts
Develop and evolve segmentation that guides the entire patient journey from outreach to onboarding to successful and lasting health habit formation
Conduct quantitative research and analysis in order to test/measure/learn (e.g. A/B Testing)
Bachelor's degree
Minimum of 5 years of marketing experience within a consumer focused product, ideally healthcare or wellness
Have strong analytical, problem-solving, and project management skills
Experience in market research, sales and product marketing engagement
Experience with marketing automation
Hybrid Flex
Medical, Dental, Vision