Product Marketing Manager - City of Industry - Cooler Master

    Cooler Master
    Cooler Master City of Industry

    19 hours ago

    $80,000 - $145,000 (USD) per year *
    Description

    About Cooler Master is a global PC hardware brand with 30 years of innovation in cooling, cases, systems, and performance technology. North America is one of our most strategic regions and plays a major role in influencing global direction, product positioning, and market adoption. Our team operates fast, collaborates openly, and expects strong ownership.

    This role is for someone who wants to shape how our products are understood, launched, and adopted in the US and Canada. You will work closely with global product teams, regional sales, PR, social, and technical marketing to turn technology into clear value for end users. You will help define product stories for NA and work across every stage of the launch cycle.

    Role Summary

    The Product Marketing Manager for CMNA is responsible for translating product capabilities into clear reasons to believe for the North America market. This includes regional positioning, go-to-market planning, launch readiness, competitive analysis, product messaging, and campaign alignment with global counterparts.

    This role requires someone who can work independently, manage cross-functional alignment, and bring clarity to a fast-moving environment.

    Responsibilities

    Key Responsibilities

    1. Product Positioning and Messaging

    • Translate global product direction into NA-focused messaging that matches regional user behavior and market dynamics
    • Build product briefs, value propositions, talking points, and competitive stories
    • Align with PR, Technical Marketing, Digital, and Sales to ensure consistent narrative

    2. Go-to-Market Ownership

    • Drive NA launch readiness for cases, cooling, peripherals, and systems
    • Build launch plans for regional campaigns including retail, digital, social, community, and PR
    • Ensure sales, channel partners, and internal teams have the right assets and messaging

    3. Competitive and Market Analysis

    • Track category trends across key competitors (Corsair, NZXT, Razer, HyperX, Thermaltake, Noctua, Logitech)
    • Identify market gaps, pricing sensitivity, product opportunities, and feature expectations
    • Provide clear weekly or monthly insights to support sales and product decisions

    4. Sales and Channel Support

    • Partner with CFT to create channel-ready product decks, sell-in materials, retail messaging, and A+ content
    • Support Amazon, Newegg, Best Buy, Micro Center, B&H with product claims, visuals, and positioning
    • Help optimize product page content, feature callouts, and consumer-facing descriptions

    5. Cross-Functional Execution

    • Work with Global PM to gather product data, specs, and roadmaps
    • Coordinate with Technical Marketing to validate claims and build reviewer guides
    • Align with PR on product briefings and local media priorities
    • Collaborate with Social and Community teams to create story-driven content

    6. Internal Leadership and Process

    • Drive clarity in cross-team communication and campaign alignment
    • Manage NA launch calendars and ensure deliverables are on time
    • Document lessons learned and help continuously refine NA product marketing workflow

    Qualifications

    • 3–6+ years experience in product marketing, hardware, gaming, PC components, or consumer tech
    • Strong understanding of NA PC market, retail channels, and trends
    • Proven ability to build product positioning and simple narratives from complex technology
    • Experience with GTM planning and cross-functional execution
    • Comfortable working in fast-moving environments with limited instruction
    • Strong written communication and ability to create decks, briefs, and messaging guides

    Preferred

    • Experience working with global teams and time-zone-distributed organizations
    • Familiarity with cases, cooling, PSUs, peripherals, or enthusiast PC components
    • Understanding of technical marketing, testing methodology, and reviewer landscape
    • Experience supporting Amazon or retail partners with product launch assets
    • Prior work with influencer, PR, or tech media teams

    Cultural Fit

    • Self-driven and proactive. Does not wait for instructions or overly defined processes
    • Comfortable with ambiguity and able to create structure where none exists
    • Strong collaborator who communicates clearly and works well across regional and global teams
    • Takes ownership of problems and drives solutions to completion
    * This salary range is an estimation made by beBee
  • Work in company

    Marketing Manager

    Only for registered members

    The Marketing Manager will lead and execute marketing and communications initiatives that support the company's brand, · business development, and stakeholder engagement objectives.The role is responsible for developing high-quality content, · executing and managing multi-channel ...

    City of Industry, United States Full time

    3 weeks ago

  • Work in company

    Marketing Manager

    Only for registered members

    Summary · Reporting to the Director of Public and Media Relations, the Marketing Manager will lead and execute marketing and communications initiatives that support the company's brand, business development, and stakeholder engagement objectives. This role is responsible for deve ...

    City of Industry $100,000 - $120,000 (USD) per year

    5 days ago

  • Work in company

    Marketing Manager

    Only for registered members

    Marketing Manager · This is an onsite position. · The position of Marketing Manager is one which offers an exciting and rewarding career opportunity in an ever-broadening industry. You'll be managing the marketing, advertising and promotional activities for your clients. You'll b ...

    Toledo $55,000 - $75,000 (USD)

    1 week ago

  • Work in company

    Category Marketing Manager

    Only for registered members

    No matter what you do at Libbey, you contribute to the making of the finest glass and tabletop products in the world. At Libbey, your valuable impact makes a difference and together we live our legacy while shaping our future to win as one. · ...

    Toledo, OH

    1 month ago

  • Work in company Remote job

    Market Manager

    Only for registered members

    Airbnb is looking for a Market Manager to join their Supply – Stays team. As a multidisciplinary team, we partner with Hosts to conceptualize and develop high-quality stays that align with our brand values. · ...

    Utah

    2 months ago

  • Work in company

    Events Marketing Manager

    Only for registered members

    Infinity Premier Services in Oregon, OH is seeking a rockstar team leader ready to full-time develop, manage, and lead an Event Department and team of Demonstrators in promoting our home improvement brand in-person at shows and events in the Northwest Ohio area · You and your tea ...

    Toledo $60,000 - $85,000 (USD)

    2 days ago

  • Work in company

    Integrated Marketing Manager

    Only for registered members

    We Go Beyond: At Bed Bath & Beyond, we believe that everyone should Be You. · Bed Bath & Beyond is a community that upholds a culture of understanding, acceptance, and respect. · We believe a person's individuality, traits, beliefs, · and characteristics should be valued and embr ...

    Utah

    2 weeks ago

  • Work in company Remote job

    Market Area Manager

    Only for registered members

    Credit Acceptance is proud to be an award-winning company with local and national workplace recognition in multiple categories Our world-class culture is shaped by dedicated Team Members who share a drive to succeed as professionals and together as a company. A great product, ama ...

    Utah $65,000 - $115,000 (USD) per year

    1 week ago

  • Work in company Remote job

    Affiliate Marketing Manager

    Only for registered members

    + Build High-Performance Affiliate Programs with Us. Clique Affiliate Marketing is an award-winning performance marketing agency based in Park City, Utah. We specialize in building and scaling highly profitable affiliate programs for forward-thinking direct-to-consumer brands and ...

    Utah

    3 weeks ago

  • Work in company

    Manager, Trade Marketing

    Only for registered members

    The Trade Marketing Manager (TMM) has the coolest job in town. · ...

    Utah

    1 month ago

  • Work in company

    Manager, Trade Marketing

    Only for registered members

    The Trade Marketing Manager (TMM) has the coolest job in town. · ...

    Utah

    2 weeks ago

  • Work in company

    Events Marketing Manager

    Only for registered members

    Events Marketing Manager · Infinity Premier Services in Oregon, OH is seeking a rockstar team leader ready to full-time develop, manage, and lead an Event Department and team of Demonstrators in promoting our home improvement brand in-person at shows and events in the Northwest O ...

    Oregon $60,000 - $85,000 (USD) Full time

    20 hours ago

  • Work in company

    Events Marketing Manager

    Only for registered members

    Infinity Premier Services in Oregon, OH is seeking a rockstar team leader ready to full-time develop, manage, and lead an Event Department and team of Demonstrators in promoting our home improvement brand in-person at shows and events in the Northwest Ohio area · You and your tea ...

    Rossford $60,000 - $85,000 (USD)

    2 days ago

  • Work in company

    Events Marketing Manager

    Only for registered members

    Infinity Premier Services in Oregon, OH is seeking a rockstar team leader ready to full-time develop, manage, and lead an Event Department and team of Demonstrators in promoting our home improvement brand in-person at shows and events in the Northwest Ohio area · You and your tea ...

    Oregon $60,000 - $85,000 (USD)

    2 days ago

  • Work in company Remote job

    Product Marketing Manager

    Only for registered members

    The Product Marketing Manager plays an impactful role in collaborating with the Product organization to drive awareness, usage, and adoption of Discogs and the breadth of capabilities. · ...

    Oregon

    1 month ago

  • Work in company

    Regional Marketing Manager

    Only for registered members

    NinjaOne is growing, we're looking for a dynamic Enterprise IT focused Regional Marketing Manager to help impact our pipeline goals. · ...

    Oregon

    1 month ago

  • Work in company

    Marketing Manager, App Download

    Only for registered members

    We are seeking a dedicated Marketing Campaign Specialist to craft and implement our global App Download strategy. · Campaign execution, optimization, and ongoing monitoring · Define/manage campaign objectives in a fast paced, constantly evolving environment · ...

    Utah

    1 month ago

  • Work in company Remote job

    Sr. Manager, Field Marketing

    Only for registered members

    We're not just building better tech. We're rewriting how data moves and what the world can do with it. With Confluent, data doesn't sit still. Our platform puts information in motion, streaming in near real-time so companies can react faster, build smarter, and deliver experience ...

    Utah $115,000 - $180,000 (USD) per year

    1 week ago

  • Work in company

    Design Management Market Sector Lead

    Only for registered members

    p>Arcadis is seeking a Design Team leader for each of our market sectors: Architectural, Structural, Mechanical, Electrical, · Civil. · The ideal candidate will be an employee of Arcadis and have extensive consultancy experience with architectural · and engineering projects, · as ...

    Toledo $113,933 - $193,686 (USD)

    1 month ago

  • Work in company Remote job

    Business Banking Market Manager

    Only for registered members

    ++At U.S. Bank, we're on a journey to do our best. · +++Prospecting, creating, and managing a pipeline of opportunity specific to companies in the $2.5M-$50M revenue space, · Execute merchant sales strategies in the Business Banking segment, · Execute successful sales campaigns, ...

    Utah

    3 weeks ago

Jobs
>
Product marketing manager
>
Jobs for Product marketing manager in Toledo