Marketing Manager - Ashburn, United States - Verizon

Verizon Ashburn, United States

1 week ago

Description

When you join Verizon

Verizon is one of the world's leading providers of technology and communications services, transforming the way we connect around the world.

We're a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins.

In crisis and in celebration, we come together-lifting up our communities and striving to make an impact to move the world forward.

If you're fueled by purpose, and powered by persistence, explore a career with us.

Here, you'll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.

What you'll be doing...

You will be a Marketing Manager responsible for driving new Consumer Acquisitions for the Home team.

This position will help deliver communications that drive revenue and growth to support Acquisition initiatives across both Fios and 5G Home products/services.

In this role you'll manage all consumer direct marketing (email, text (sms), shared mail, direct mail, digital assets) acquisition campaigns specifically for Pure Prospects.

This includes creative development, audience development/targeting, tactical plan development, communications and messaging strategy, test/learn/optimization and campaign analytics.

The successful candidate will be a Direct Marketing expert who is growth driven, self-motivated, results driven, a problem solver with attention to detail and experienced in campaign orchestration.

This role requires a high-level of coordination and communication among cross-functional internal teams and agency partners.

Responsibilities include:
Leading creative, development, testing and execution for all Home prospect acquisition communications.
Being an expert in direct marketing, specifically email, texting, and direct mail.
Designing and implementing effective direct response acquisition communications strategies to support aggressive growth objectives.
Developing creative briefs that deliver impactful creative and sales KPIs.
Effectively engaging prospects in a relevant manner to drive engagement and response.
Delivering timely, relevant and personalized communications that are effective, on message, and in alignment with the master Verizon brand.
Effectively manage internal and external creative and production resources.
Ensuring message integration across CRM-managed vehicles.
Delivering insights for optimizing communication programs by test and learn initiatives.
Utilizing campaign results, analytics and direct marketing best practices to optimize communications to achieve key performance metrics.

What we're looking for...

You'll need to have:
Bachelor's degree in Marketing, Advertising or Communications or four or more years of work experience.
Six or more years of relevant work experience.
Experience developing progressive direct marketing strategies.
Experience developing impactful presentations.
Experience analyzing data to make strategic recommendations.
Experience developing and delivering strong creative briefs.
Proven ability to drive high-level coordination and communication among cross-functional internal teams, leadership and agency.
Experience working with third party data sources.
Experience working in a fast-paced environment while adapting to the needs of the business.
Strong proficiency in G-Suite, PPT and Excel.
Willingness to travel.

Even better if you have:
Master's degree or MBA.
Experience managing complex digital marketing programs and campaign orchestration.
Designed custom research approaches to gain broader or deeper consumer and market insights.
Excellent communicator who can present confidently to leadership.
Home Internet or Wireless experience.
Experience working with AEM.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.

Where you'll be working

In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.

Scheduled Weekly Hours
40

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status.

At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
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