A&K Manager, Marketing Communications - Downers Grove, United States - Crystal Cruises

Description

Position Summary

The Marketing Communications Manager is responsible for the management and creation of marketing plans and assets to support key business goals for Abercrombie & Kent.

The Marketing Manager will support the marketing team, along with partnering with the product and sales teams.

The ideal candidate will be an expert communicator with the ability to lead projects from ideation to completion and ensure a sophisticated brand experience at all touchpoints.

Responsibilities and Accountabilities
Work with the Marketing Director to create strategy and then execute marketing plans to achieve budgeted revenue for A&K
Project management of marketing plans, including providing strategic guidance, writing succinct and actionable briefs, creating and managing marketing assets from initiation to delivery
Work with the Marketing Director on direct mail strategy, briefing, and execution of yearly direct mail plan
Work with the Marketing Director and team on all other communications projects, including guest communications, partnerships, promotional offers, collateral, and digital needs
Collaborate closely with marketing, creative services, and product teams on all marketing efforts
Deep understanding of customer profile and audience to inform marketing strategy and communication
Evaluate the effectiveness of marketing efforts and provide recommendations for future campaigns
Responsible for competitor research and comparisons to inform marketing strategy
Manage A&K webinar planning and execution with the marketing coordinator
Provide support for trade marketing and Private Jet and Luxury Expedition Cruise operations when needed
Budget management and invoice processing
Other duties, as assigned by the Director, of Marketing

Skills and Abilities
An excellent communicator. Ability to identify and communicate opportunities and manage the day-to-day relationship with internal stakeholders and creative services
Analytical & strategic thinker with the ability to think long-term and apply learnings to optimize efforts
Detail-oriented with the ability to multitask in a fast-paced, dynamic environment and pivot when necessary
Demonstrates creative writing and excellent editing capabilities
Excellent project-management skills and time-management capability
Advanced skills in PowerPoint and Excel

Requirements
Education and Experience
Bachelor's degree in marketing, advertising, journalism, English, or a relevant field required
5-7 years of relevant experience, with an emphasis on marketing communications. Agency background is a plus.
Experience working in the travel/tourism industry or with a luxury brand is a plus

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