- Work closely with the Digital Marketing Manager to implement methodologies that optimize the measurement of results and audiences.
- Identify trends and consumer habits in the digital ecosystem
- Identify new digital technologies t hat can be implemented as part of digital marketing campaigns
- Provide investment recommendations and digital strategy based on the analysis of results and consumer trends
- Define, in collaboration with the Corporate Digital Strategy Manager and the Digital Marketing Manager, the technological platforms to be used for data and information management.
- Executes tests and diagnoses new technologies that can be implemented as part of the digital strategy
- Ensures media efficiency through timely analysis of advertising execution and target audience behavior
- Leads a team to achieve work objectives and develop innovation proposals
- Documents the processes of information acquisition, as well as findings, to maintain a historical record
- Strong oral, written communication, orthography and syntax usage skills
- Must exhibit high levels of creativity, organization, time management and planning skills
- Highly proficient in:
- AdWords, Analytics, SEO, knowledge of digital search metrics, digital intelligence, Power BI, Google Garage, Social Media Tools (Sprout, sysomos, onlyput, watson, quantum, social bakers, etc.)
- Web Tools (similar web, google analytics, Alexa, gtm)
- Research Tools (e-marketer, infergy, global web index
- Media Tools (google ads, Facebook ads, (Twitter) X, YouTube, face book audience)
- Enjoy working and excels in a fast-paced, results-driven, team environment
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Research and Data Manager - Detroit, United States - LLYC
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Description
Lambert by LLYC is passionate about digital marketing. That's why we help our clients generate competitive advantages through data extraction, analysis, and interpretation. In this way, we get the most benefit from all the information they have. All of this is combined with technology and methodology, which allows us to give our best and achieve the best results.
Do you have the skills to fill this role Read the complete details below, and make your application today.
About the Role
We are looking for a person who is innovative, client focused, results driven and passionate about implementing infrastructure for information management and digital strategy.
An individual in this role will...
Qualifications:
Preferred Qualifications
Bachelor degree in Marketing, Computer Science, Actuarial Science, Engineering, or related field.
Lambert by LLYC is proud to celebrate an inclusive culture and welcomes candidate's perspectives, experiences, and backgrounds. We are an equal opportunity employer and we understand that by assembling a diverse and inclusive work force allows for a more open exchange of ideas, solutions, and progress.
We welcome your consideration for this role and look forward to connecting with you
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.
Equal Opportunity Employer - It is the policy of the company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, age, disability, genetic information, veteran status, or any other consideration protected by federal, state or local laws.