VP, eCommerce - Anaheim, California, , United States

Join the Pacsun Community · Co-created in Los Angeles, Pacsun inspires the next generation of youth, building community at the intersection of fashion, music, art and sport. Pacsun is a leading lifestyle brand offering an exclusive collection of the most relevant brands and style ...

Job description

Join the Pacsun Community

Co-created in Los Angeles, Pacsun inspires the next generation of youth, building community at the intersection of fashion, music, art and sport. Pacsun is a leading lifestyle brand offering an exclusive collection of the most relevant brands and styles such as adidas, Brandy Melville, Essentials Fear of God, our own brands, and many more.

Our Pacsun community believes in and understands the importance of using our voice, platform, and resources to inspire and bring about positive development.  We are committed to our responsibility in using our platform to drive change and take action on the issues important to our community. Join the Pacsun Community.

Learn more here: LinkedIn- Our Community

About the Job:

The Vice President of eCommerce will lead the strategic and operational execution of the Pacsun eCommerce business. This executive leader will drive growth and profitability across all digital channels, owning the end-to-end customer experience, site merchandising, digital marketing strategy, customer retention through loyalty programs and email marketing, and full P&L responsibility for the online business. The VP will partner closely with internal stakeholders across Marketing, Merchandising, Supply Chain, Technology, Finance, Inventory Management and Customer Experience to align business objectives and deliver exceptional customer journeys.

A day in the life, what you'll be doing:

Strategic Leadership & Business Management

• Develop and execute a comprehensive eCommerce strategy aligned with overall corporate objectives.
• Own and manage the eCommerce P&L to drive revenue growth, optimize margin, and manage operating expenses.
• Monitor KPIs and analytics to track performance, customer behavior, and business trends; provide regular reporting to executive leadership.
• Identify new opportunities for digital innovation, customer engagement, and revenue generation.

Digital Marketing & Acquisition

• Oversee digital marketing strategies including paid search, SEO, display, affiliates, and social media advertising to acquire and retain customers.
• Optimize marketing spend through data-driven attribution models and ROI-focused tactics.
• Collaborate with the marketing team to ensure brand consistency across all channels.

Loyalty & Email Marketing

• Lead the strategy and execution of the loyalty program to increase customer lifetime value and brand loyalty.
• Drive CRM and email marketing initiatives that leverage segmentation, personalization, and automation.
• Analyze campaign performance and customer behavior to enhance targeting and messaging.

Site Experience & Merchandising

• Lead cross-functional teams in site merchandising, UX/UI enhancements, A/B testing, and conversion rate optimization (CRO).
• Ensure the site reflects seasonal trends, promotional strategies, and merchandising priorities.
• Maintain an optimal customer journey from discovery to checkout.

Cross-Functional Partnership & Team Leadership

• Partner closely with Merchandising, Marketing, IT, Operations, Finance and Inventory Management to deliver seamless experiences and ensure inventory, fulfillment, and tech roadmaps are aligned.
• Build, lead, and mentor a high-performing eCommerce team across digital marketing, analytics, merchandising, and content.
• Foster a culture of collaboration, accountability, innovation, and performance.

 What it takes to Join:

Education & Experience

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• 10 –15 years of eCommerce leadership experience in a consumer retail environment.
• Demonstrated experience managing an eCommerce P&L and driving double-digit growth.
• Proven success in leading digital marketing, loyalty programs, CRM/email, and merchandising teams.

Skills & Competencies

• Deep understanding of digital marketing tools (Google Ads, Meta, Klaviyo, etc.), web analytics (GA4, Adobe Analytics), and eCommerce platforms (Salesforce Commerce Cloud).
• Experience with, or strong aptitude for, applying AI and agentic AI technologies to enhance personalization, demand forecasting, marketing performance, and operational scalability in eCommerce
• Strong analytical skills with a data-first approach to decision-making.
• Excellent leadership, communication, and team development skills.
• Highly collaborative with the ability to influence cross-functional stakeholders at all levels.

 Developing the Community/ Leadership Qualities:

• Operate with the highest level of conduct, integrity, and confidentiality; setting the example for leaders and associates.
• Develop and nurture strong cross functional partnerships; driving business results and inspiring a culture of transparency, collaboration, and accountability.
• Serve as a Pacsun advocate in the industry and marketplace.
• Recruit, identify, develop, and retain talent that delivers performance excellence.
• As a manager, serve as a leader of company culture, norms, and conduct.
• Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction.

 Salary Range: $243,800 - $340,000

Pac Perks:

• Dog friendly office environment
• On-site Cafe
• On-site Gym
• $1,000 referral incentive program
• Generous associate discount of 30-50% off merchandise online and in-stores
• Competitive long term and short-term incentive program
• Immediate 100% vested 401K contributions and employer match
• Calm Premium access for all employees
• Employee perks throughout the year

Physical Requirements:

The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job. 

• While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.
• Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
• Ability to work in open environment with fluctuating temperatures and standard lighting.
• Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
• Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.
• Hotel, Airplane, and Car Travel may be required.

Position Type/Expected Hours of Work:

This is a full-time position. As a National Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment.

Other Considerations:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.