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    Technical Content Marketing Manager San Mateo, CA United States Marketing - Verkada

    Verkada background
    Description
    Overview


    As the Technical Content Marketing Manager, you will be responsible for creating compelling, viral technical content that gets prospects and customers excited about our products.

    This includes both written content such as thought leadership pieces and newsletters as well as video content such as product explainer videos or video interviews with individuals who are very technically familiar with our products such as internal product managers or external partners or end users.

    Because one of our primary buyer personas is the IT professional, we are looking for someone technically-minded who can speak convincingly to this audience and build a strong following across digital channels.

    Responsibilities

    Deeply understand the IT and security professional audiences and ideate on technical-first content targeted at these personas across both written (longform thought leadership, infographics, whitepapers, etc) as well as video media

    Partner with Creative team to develop a video series showcasing more in-depth features of our various products via explainer videos

    Source participants such as internal experts, external partners, and passionate end users to contribute to content; serve as a technically-minded moderator in video or audio content

    Potentially launch a newsletter targeted at IT professionals with original content as well as aggregated content that would be of interest to this audience

    Test other channels (e.g., podcast series) that could resonate with this audience and develop associated content calendar

    Demonstrate advanced editorial craftsmanship, storytelling, and copywriting skills in all content including both written content and video scripts

    Ensure adherence to Verkada brand guidelines, tone of voice and style consistency

    Qualifications

    Preferred technical background, former IT professional is a strong plus


    4+ years of proven content marketing experience, with experience across a variety of content types including longform content (e.g., thought leadership pieces), short form content (e.g.

    , infographics) and video script writing

    Proven ability to communicate technical information and concepts in an engaging manner to a technical audience

    Experience creating short ( Strong writer, with excellent storytelling, copyediting, communication and project management skills

    Experience independently developing and owning a content calendar across multiple channels and content types (newsletters, video channel, podcast, etc)

    Strong work ethic, team-player mentality, and comfort and experience working in a fast-paced, dynamic work environment

    Bachelor's degree from a top-tier university, liberal arts college, or film school

    US Employee Benefits
    Verkada is committed to investing in the holistic health and well-being of all employees and their families.

    Our benefits and perks programs include, but are not limited to:

    • Healthcare programs that can be tailored to meet the personal health and financial well-being needs
    • Premiums are 100% covered for the employee under most plans and 80% for family premiums
    • Nationwide medical, vision and dental coverage
    • Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options
    • Expanded mental health support
    • Paid parental leave policy & fertility benefits
    • Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
    • Professional development stipend
    • Wellness/fitness benefits
    • Healthy lunches and dinners provided daily
    #J-18808-Ljbffr


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