Senior GTM Product Marketing Specialist - Grand Rapids, United States - Corewell Health

Corewell Health Grand Rapids, United States

1 week ago

Description

Job Summary

Priority Health is seeking a Senior Go to Market Product Marketing Specialist for our B2B Marketing team as part of Priority Health Employer Solutions division.

This individual is responsible for leading go-to-market plans and developing and implementing marketing and communications strategies for products and programs to support membership growth and customer retention.

The candidate will demonstrate a comprehensive understanding of product marketing and go-to-market strategies, especially for B2B.

This individual is a critical thinker who can navigate different teams and situations and can flex quickly from project to project at different stages while maintaining a focus on business objectives.

They will collaborate with and influence corporate marketing, product, market growth, sales, and sales operations teams as well as organizational subject matter experts.

They know how to apply market analysis and marketing strategies for sales enablement as well as buyer and user personas and can simplify complex concepts to develop positioning and relevant streamlined messaging to get results.

Our team values relationship building, teamwork, identifying opportunities to drive business growth while continuously looking for ways to increase efficiencies, share and apply learnings and achieve personal and professional growth.

The ideal candidate is a seasoned professional looking for a fast-paced work environment who can both project manage and execute across tactics.

Experience in the health care industry, with self-funding knowledge and leading go-to-market initiatives, a plus.

Hybrid Workplace Category

Remote work for this position may be approved based on policy and business considerations. Some states are not eligible for remote work (CA, CT, MA, NJ, NY, Washington D.C.)

Essential Functions

Lead the development and implementation of sustainable marketing strategic plans and key initiatives for assigned client organizations and other annual marketing projects.

Align with client organizations to gain a detailed understanding of their business functions, strategies, and operating plans to ensure marketing strategic plans and creative solutions support client objectives and marketing road maps.

Oversee the development and production of materials and outputs ensuring adherence to quality standards, deadlines, budgets, etc.

Consult with internal and external resources to ensure the proper development and execution of marketing communication plans and programs, ensuring consistencies and avoiding duplication of efforts.

Partner with others (e.g., client, Market Intelligence, etc.) to establish metrics to measure and analyze results of potential and implemented marketing strategic plans.

Serve as the primary point-of-contact and relationship manager for assigned client organizations and projects. Includes, yet not limited to, pre-and post-launch consulting, meeting facilitations, trend analysis, etc.
Develop annual Content Marketing calendars and formally report progress updates relative to annual marketing strategic plans, strategic roadmaps, etc.

Qualifications
Required Bachelor's Degree or equivalent
Preferred Master's Degree
5 years of relevant experience in marketing or related role Required
5 years of relevant experience in project management Preferred
Self-funded or ASO experience preferred

Physical Demands
Pallet to Waist (6" from floor) > 5 lbs: Seldom up to 10 lbs
Waist to Waist > 5 lbs: Seldom up to 10 lbs
Waist to Chest (below shoulder) > 5 lbs: Seldom up to 10 lbs
Waist to Overhead > 5 lbs: Seldom up to 10 lbs

Bilateral Carry > 5 lbs:
Seldom up to 10 lbs

Unilateral Carry > 5 lbs:
Seldom up to 10 lbs

Pushing Force > 5 lbs:
Seldom up to 10 lbs

Pulling Force > 5 lbs:
Seldom up to 10 lbs

Sitting:
Frequently

Standing:
Occasionally

Walking:
Occasionally

Forward Bend - Standing:
Seldom

Forward Bend - Sitting:
Occasionally

Trunk Rotation - Standing:
Seldom

Trunk Rotation - Sitting:
Occasionally

Reach - Above Shoulder: Seldom

Reach - at Shoulder or Below: Seldom

Handling:
Occasionally

Forceful Grip > 5 lbs:
Seldom

Forceful Pinch > 2 lbs:
Seldom

Finger/Hand Dexterity:
Frequently

Primary Location

SITE - Priority Health E Beltline - Grand Rapids

Department Name

PH - Marketing Group Sales

Employment Type

Full time

Shift

Day (United States of America)

Weekly Scheduled Hours

40

Hours of Work

8 a.m. to 5 p.m.

Days Worked

Monday to Friday

Weekend Frequency

N/A

CURRENT COREWELL HEALTH TEAM MEMBERS – Please apply through Find Jobs from your Workday team member account. This career site is for Non-Corewell Health team members only.

Corewell Health is committed to providing a safe environment for our team members, patients, visitors and community. That is why we require a drug-free workplace and various vaccinations as a requirement for employment.

Corewell Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category.

An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization.

As a health system, we advocate for equity as we care for our patients, our communities, and each other.

From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do.

We invite those that share in our commitment to join our team.

If you are a qualified individual with a disability, you may request assistance in completing the application process by calling We are committed to granting reasonable accommodations in accordance with applicable laws.

#J-18808-Ljbffr

Marketing Specialist

4 days ago

Equity LifeStyle Properties, Inc. Grand Rapids, United States

With a culture of recognition and reputation for excellence, ELS is the ideal organization in which to develop a long and successful career · ELS is hiring for the position of Marketing Specialist for our MHVillage/Datacomp subsidiary. · Company: · Founded in 1987, MHVillage/Data ...
Marketing Specialist

1 week ago

Equity LifeStyle Properties Grand Rapids, United States

With a culture of recognition and reputation for excellence, ELS is the ideal organization in which to develop a long and successful career · ELS is hiring for the position of Marketing Specialist for our MHVillage/Datacomp subsidiary. · Company: · Founded in 1987, MHVillage/D ...
Marketing Specialist

1 week ago

Kuyper College Grand Rapids, United States

Job Title: Marketing Specialist · Department: Advancement · Reports to: Chief Advancement Officer · FLSA Status: Non-Exempt Hourly · Date: May 3, 2024 · Remote: No · Summary: · The Marketing Specialist, through faithful service to accomplish the mission of Kuyper College, is res ...
Marketing Specialist

1 week ago

Colliers Grand Rapids, United States

Make your next move an expert one. · At Colliers it's not our success that sets us apart, it's how we achieve it. Our people are passionate, take ownership and always do what's right for our clients, people and communities. · Why Colliers? · Our enterprising environment needs ...
Marketing Communications Specialist

3 weeks ago

tesa Grand Rapids, United States

Marketing Communications Specialist / Marketing Communications Sr Specialist · Grand Rapids, MI – Hybrid Schedule · tesa tape, the global leader of adhesive solutions, is seeking a Marketing Communications Specialist to help grow our North American Headquarters in our new corpo ...
Marketing Communications Specialist

1 week ago

tesa tape Grand Rapids, United States

The · Marketing Communications Specialist · is a creative, data-driven inbound marketer that owns much of the marketing funnel for our company. In charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into ...
Digital Marketing Operations Specialist

4 weeks ago

tesa Grand Rapids, United States

Digital Marketing Operations Specialist · Grand Rapids, MI – Hybrid Schedule · tesa tape, the global leader of adhesive solutions, is seeking a Digital Marketing Operations Specialist to help grow our North American Headquarters in our new corporate office located in Grand Rapi ...
Marketing Development Specialist

5 days ago

Morrison Industries Grand Rapids, United States

Innovation for Automation is looking for a full time Marketing Development Specialist located at 3529 Patterson Ave SE, Grand Rapids, MI In this role, you will collaborate with cross-functional teams to develop and implement strategic marketing plans, identify market opportunitie ...
Marketing and Communications Specialist

5 days ago

Catholic Charities West Michigan Grand Rapids, United States

Position Summary: · The Marketing Communications Specialist is a pivotal role in positioning Catholic Charities West Michigan (CCWM) as a quality provider of family services and an organization worthy of support. The position is responsible for developing and executing the annual ...
Marketing and Communications Specialist

1 week ago

Catholic Charities West Michigan Grand Rapids, United States

Position Summary: · The Marketing Communications Specialist is a pivotal role in positioning Catholic Charities West Michigan (CCWM) as a quality provider of family services and an organization worthy of support. The position is responsible for developing and executing the annua ...
Marketing Development Specialist

1 week ago

Morrison Industries LLC Grand Rapids, United States

Job Description · Job Description · Innovation for Automation is looking for a full time Marketing Development Specialist located at 3529 Patterson Ave SE, Grand Rapids, MI In this role, you will collaborate with cross-functional teams to develop and implement strategic marketing ...
Content Marketing Specialist

1 week ago

Ada Bible Church Grand Rapids, United States

The Content Marketing Specialist works with the Senior Marketing & Sales Manager to help manage the Our Daily Bread Publishing (ODBP) digital storefront. Maintains content platforms for Our Daily Bread Ministries (ODBM) endorsed brands and branded products including My Utmost for ...
Marketing Specialist

2 weeks ago

Equity LifeStyle Properties Grand Rapids, United States

With a culture of recognition and reputation for excellence, ELS is the ideal organization in which to develop a long and successful career · ELS is hiring for the position of Marketing Specialist in Grand Rapids, Michigan. · Company · Founded in 1987, MHVillage/Datacomp is a ...
Marketing Communications Specialist

3 weeks ago

TESA Grand Rapids, United States

Marketing Communications Specialist / Marketing Communications Sr Specialist · Grand Rapids, MI Hybrid Schedule · tesa tape, the global leader of adhesive solutions, is seeking a Marketing Communications Specialist to help grow our North American Headquarters in our new corpo ...
Marketing Communications Specialist

2 weeks ago

TESA Grand Rapids, United States

Marketing Communications Specialist / Marketing Communications Sr Specialist · Grand Rapids, MI – Hybrid Schedule · tesa tape, the global leader of adhesive solutions, is seeking a Marketing Communications Specialist to help grow our North American Headquarters in our new corpor ...
Marketing Program Specialist

2 weeks ago

Steelcase Grand Rapids, United States

General Information · Country: · USA · State: · Michigan · City: · Grand Rapids · Office Location: · 901 44th Street SE - · - · - · - - · Date posted: · 24-May-2024 · Business Function: · Marketing · Position Type: · Full-Time/Regular · Description · We are hir ...
Content Marketing Specialist

3 weeks ago

HexArmor Grand Rapids, United States

COMPANY OVERVIEW · HexArmor is a leader in developing some of the most advanced PPE solutions in the industry. At HexArmor, we believe safety is not a luxury – it's a necessity. Since day one, we have worked hand-in-hand with our customers to deliver innovative and effective PPE ...
Marketing Program Specialist

2 weeks ago

Steelcase Grand Rapids, United States

We are hiring a · Marketing Program Specialist · to join our Design Customer Vertical Marketing team and focus on sales support programs that span multiple brands and categories and help make our portfolio easy to sell and position. · What You Will Be Doing: · Implement new pro ...
Marketing and Communications Specialist

1 week ago

Catholic Charities West Michigan Grand Rapids, United States

Position Summary: · The Marketing Communications Specialist is a pivotal role in positioning Catholic Charities West Michigan (CCWM) as a quality provider of family services and an organization worthy of support. The position is responsible for developing and executing the annual ...
Marketing Program Specialist

3 weeks ago

Steelcase Grand Rapids, United States

We are hiring a **Marketing Program Specialist** to join our Design Customer Vertical Marketing team and focus on sales support programs that span multiple brands and categories and help make our portfolio easy to sell and position. · **What You Will Be Doing**: · - Implement new ...