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Menlo Park

    Data Scientist - Menlo Park, CA, United States - Meta

    Meta
    Meta Menlo Park, CA, United States

    2 weeks ago

    Meta background
    Description

    Creator Marketing contributes directly to Meta's mission by connecting creators with their audiences and helping them grow through a variety of creator focused tools and features.

    We succeed when we help our creators creatively express themselves on our platforms and engage with their audience in meaningful ways.

    As a result, our marketing team seeks to understand how our creators feel about our products and their experience on our platforms so that we can help them better understand Meta's intent and tailor our tools and offerings to specific creator needs to help them ultimately succeed on our platforms.

    Creator marketing data science team is seeking an experienced data scientist who thrives at the intersection of data, human behavior, marketing, product, and engineering.

    The Data Scientist will leverage advanced GenAI and machine learning capabilities to drive data driven transformation for creator marketing in areas such as audience segmentation, creative optimization, personalization, lifecycle marketing and media mix modeling.

    Ideal candidates in this role would love breaking down problems, building solutions, delivering actionable and data-driven insights, and working in a fast-paced, dynamic environment.

    Data Scientist ResponsibilitiesTake advantage of massive amounts of structured and unstructured data to understand how our creators interact with our product and service offeringsLeveraged cutting edge GenAI capabilities to drive optimization in creator marketing in the areas such as audience segmentation, creative optimization, personalization, lifecycle marketing and media mix modelingProactively identify opportunities to improve the experience of creators on the Meta family of appsLead the measurement, analysis, and interpretation of results from data requirement gathering, to modeling, and recommendationsPartner with cross-functional teams and leaders to identify new opportunities requiring the use of modern analytical and modeling techniquesDesign and execute experiments (e.g., A/B testing, multi-armed bandit)Communicate insights and recommendations to marketing leads and influence strategic decision-makingMinimum QualificationsBachelor's degree in Computer Science, Computer Engineering, relevant technical field, or equivalent practical experience.8+ years of experience in a data science capacity in a business strategy, marketing, finance, engineering, or analytics organization8+ Experience with data querying and manipulation using SQL, Python, or R Experience with experimental designExperience with data analysis and statistical modeling using the R or Python ecosystems, with packages such as pandas, Statsmodels, Scikit-learn, Tidyverse (dplyr, ggplot2, etc.)Experience in leveraging advanced GenAI and machine learning capabilities to deliver data driven insights at scaleProven communication skills and experience to influence outcomes in a cross-functional settingLocationsWarning noticeYour browser doesn't support mapbox-gl library.

    To see the map, turn on WebGL in your browser settings and try again.
    Data CenterAbout Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world.

    Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

    People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

    Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.

    If you need support, please reach out to accommodations- $173,000/year to $242,000/year + bonus + equity + benefits Individual pay is determined by skills, qualifications, experience, and location.

    Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable.

    In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.
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