Marketing Analyst - Cornelia, United States - Point Broadband

Description

Marketing AnalystCornelia, GA Summary:
The Marketing Analyst is responsible for assisting the Sales and Marketing Manager in compiling reports, analyzing market trends, creating marketing campaigns, content design, executing events for the market, and maintaining an inventory and directory of sales

Duties and Responsibilities:

Essential duties and responsibilities include but are not limited to:Monitor and review current campaigns, analyzing metrics, and identifying opportunities to increase performanceDevelop and oversee digital campaigns and measurement strategies for future growthCreate dashboards, campaign and performance reports, along with data visualizations for presentationsMonitoring and studying trends in digital media and marketingPresent and communicate this information to senior management, clients, and colleaguesRemain adaptive to market changes and improve future campaign performanceDevelopment and maintenance of printed and/or digital marketing content for Salespeople and ManagersMine and analyze data from Zoom Info and create targeted Prospect Lists to be furnished to the company's Inside and Outside salespeopleAbility to research business opportunities and present ideas and findings to company managementDemonstrates knowledge of marketing solutions, strategy, and tools to be able to run advertising campaigns effectivelyAdvanced Excel skills in pivot tables, vlookup, formulas, and manipulating data to identify trendsSound time management skills, high integrity to work independently as well as superior interpersonal skills to collaborate and work well with other team membersExemplifies sound judgment and the ability to maintain strict confidentiality, and work efficiently to operate in a fast-paced, environmentOther duties as assignedQualifications:To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Education:
Bachelor's degree in Marketing, Communications, Journalism or Business Administration is preferred. Some field marketing experience preferred.


Experience/Skills Needed:
Demonstrated ability to develop and maintain strong relationshipsStrong organizational skills, excellent follow throughExcellent project management skills, and proven ability to manage a large number of multiple priorities and projectsExcellent project management and organizational skills, and proven ability to manage a large number of priorities and projectsExcellent written and oral communication skills with proven ability to write/edit a variety of marketing communication pieces including brochures, direct mail and other customer education/sales collateral and advertisementsAbility to work cross functionally and communicate effectively with a variety of internal and external audiences

Computer Skills:
Word processing, spreadsheets, internet software, email, database software, PowerPointPhysical Demands/

Working Conditions:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Regularly required to talk and hearRequired to use hands to type, handle objects and paperworkRequired to reach and hold on to items at chest level or reach above the shoulderRequired to use close vision and be able to focusSome travel may be requiredBenefits:
Point Broadband offers competitive pay and cash bonuses in a stable and fast-growing business.
Medical (3 plans to choose from), Dental and VisionShort Term Disability Flexible Spending AccountsCompany Paid Life as well as Voluntary policies401(k) with generous company matchPaid Time OffShare the Care Paid Time OffPaid HolidaysUniform/Boot allowance *Applicable by Position*Cell Phone Allowance *Applicable by Position*Career Progression OpportunitiesDiscounted Broadband Services *Where Applicable

• Point Broadband is an equal opportunity employer.

For further information, please visit:
EEO is the Law Poster | U.S. Equal Employment Opportunity Commission