Digital Marketing Specialist - Oklahoma City, United States - Bob Mills Furniture

    Bob Mills Furniture
    Bob Mills Furniture Oklahoma City, United States

    1 month ago

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    Description
    Job Details

    Job Location
    OK - Corporate Headquarters, OKC - Oklahoma City, OK

    Position Type
    Full Time

    Education Level
    Bachelor's Degree

    Salary Range
    $50, $60,000.00 Salary

    Job Shift
    Day

    Job Category
    Marketing

    Description

    Job Description:

    The Digital Marketing Specialist will assist Bob Mills Furniture in all areas of online marketing including but not limited to: developing and launching marketing digital and email campaigns; recommending and buying digital ad placement for social media, Google Ads and other paid channels; monitoring and engaging customers on social media platforms.

    ESSENTIAL DUTIES AND RESPONSIBILITIES
    • Develop new pay-per-click (PPC) campaigns and maintain/optimize existing PPC campaigns
    • Execute paid search campaign recommendations and optimizations in Google Ads
    • Identify important keywords and phrases for both PPC and organic search optimization. Carry-out completion of or make recommendations to appropriate personnel for the resulting action items
    • Maintain corporate social media pages including Facebook, Twitter, Pinterest and Instagram, including communication with customers
    • Develop and execute social media campaigns and contests to engage customers and increase social media presence
    • Manage and maintain numerous accounts, including measuring, testing, revising, and repeating to continually improve campaign performance
    • Continuously optimize content to ensure maximum rankings for targeted keywords
    • Execute all digital plans for Google Ads, Email, Facebook, OTT and other RTB platforms as needed
    • Recommend, develop and implement digital strategies to improve online customer experience
    • Work with marketing team in development of ad campaigns and marketing plans
    Qualifications

    QUALIFICATIONS/EXPERIENCE
    • Bachelor's Degree in Marketing, Business, Mass Communications, or some combination of experience and education
    • 1-2 years of Google AdWords/PPC experience REQUIRED (Google Ads certification a plus)
    • 2+ years of experience with commercial Facebook, Twitter, Pinterest and Instagram platforms for business
    • Strong to expert level of knowledge of Microsoft Office Suite
    • Proven excellent written and verbal communication skills
    • Ad copywriting and proofreading skills
    • Email Marketing campaign building experience
    • Online reputation management experience