Digital Marketing Manager-Amazon - McHenry - Medela

    Medela
    Medela McHenry

    5 days ago

    Description
    Digital Marketing Manager-Amazon
    Company: Medela LLC
    Category: Mom & Baby
    Markets: U.S. & Canada
    Location: McHenry, Illinois Hybrid (U.S.-based)
    Salary: Starting at $110K
    About Medela
    Medela is a global leader in the mom and baby category, delivering science-based products that support mothers, babies, and healthcare professionals. As a brand owner and seller on Amazon, Medela operates its own Amazon storefront and advertising programs to drive growth across North America.
    This is an in-house role at Medela, responsible for managing and optimizing Medela's Amazon advertising investments and performance.
    Position Overview
    Medela is seeking an experienced Amazon Digital Marketing Manager to own and lead Amazon advertising for Medela's brand, managing all Amazon advertising activity across the U.S. and Canadian marketplaces.
    This position serves as Medela's internal Amazon advertising expert, responsible for strategy, budget ownership, performance optimization, and cross-functional alignment. You will work closely with internal teams and an external agency partner, while collaborating with Amazon account teams as a brand advertiser.
    The ideal candidate brings deep, hands-on experience across the full Amazon advertising and analytics ecosystem and thrives in a high-accountability, in-house brand environment.
    Key Responsibilities
    In-House Ownership of Amazon Advertising (Core Focus)
    • Own and manage Medela's Amazon advertising strategy across all Amazon digital tools, including:
      • Sponsored Products
      • Sponsored Brands
      • Sponsored Display
      • Amazon DSP
    • Act as Medela's internal authority on Amazon Ads, setting strategy and performance direction while partnering with an external agency for execution
    • Own and manage Medela's Amazon advertising budget across the U.S. and Canada, including forecasting, allocation, bidding strategy, and keyword optimization
    Performance Analytics & Optimization
    • Analyze and optimize Medela's campaign performance using Amazon metrics such as impressions, CTR, conversion rate, CPC, ROAS, and share of voice
    • Leverage Amazon tools and data sources including:
      • Amazon Advertising Console
      • Amazon DSP
      • Amazon Marketing Cloud (AMC)
      • Brand Analytics
      • Third-party platforms (e.g., Pacvue)
    • Translate performance data into actionable insights to drive continuous improvement and ROI
    Reporting & Strategic Communication
    • Deliver clear, data-driven performance updates and optimization recommendations to Medela's internal stakeholders
    • Build and maintain Quarterly Business Reviews (QBRs) focused on Medela's business objectives and growth opportunities
    • Communicate forward-looking strategies and investment rationale to leadership
    Cross-Functional & Marketplace Collaboration
    • Partner internally with Medela's Sales, E-Commerce, and Marketing teams to align Amazon advertising with:
      • Product launches
      • Promotional calendars
      • Media activations
      • Broader commercial goals
    • Collaborate externally with Amazon account teams as Medela's brand representative to incorporate category insights, competitive analysis, and beta opportunities
    • Stay current on Amazon advertising trends, policies, and tools relevant to brand advertisers in the mom-baby category
    PDP & Brand Experience Optimization
    • Partner with Medela's E-Commerce and Global Marketing teams to optimize Amazon PDPs, including:
      • A+ Content
      • Brand Store
      • SEO, imagery, and copy
    • Ensure a cohesive, compliant, and high-performing brand experience aligned with Medela's standards
    Required Qualifications
    • Bachelor's degree in Marketing, Business, or a related field
    • Minimum of 5 years of hands-on Amazon advertising experience working for a brand, seller, or agency
    • Expert-level proficiency across the Amazon Ads ecosystem, including DSP and advanced analytics tools
    • Proven success managing and optimizing large Amazon advertising budgets for a brand
    • Strong analytical skills with the ability to translate data into actionable insights
    • Experience managing campaigns across U.S. and Canadian marketplaces
    • Strong communication, collaboration, and stakeholder management skills
    • Excellent organizational and project management abilities
    • Proficiency in Microsoft Office Suite
    Preferred Experience
    • Experience in mom & baby, consumer products, healthcare, or regulated categories
    • Experience working in-house for a brand or with brand-owned Amazon accounts
    • Hands-on experience with Pacvue or similar Amazon optimization platforms
    • Experience operating in global or matrixed organizations
    Additional Information
    • Hybrid office environment with occasional on-site events
    • Travel up to 20%, including occasional international travel
    • Ability to lift up to 25 pounds occasionally
    • Work environment includes office settings, travel, and occasional healthcare-related environments
    This role is ideal for a brand-side Amazon advertising expert who wants full ownership of strategy and performance-without ambiguity about employer or role-and who thrives managing Amazon as a growth channel from the inside of a trusted mom-baby brand.
    As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, citizenship, sex, protected veteran status, age, physical or mental disability, medical condition, HIV/AIDs status, marital status, domestic partner status, sexual orientation, gender identity (transgender status), weight, height or any other characteristic protected by federal, state, or local law or ordinance.
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