Senior Media Planning Manager - Hyattsville
2 days ago
Job description
Category/Area of Expertise:
Retail Media
Job Requisition: 481575
Address:
USA-MD-Hyattsville-8301 Professional Place Ste115
Store Code:
Media Partnership
Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S.
family of brands, which includes five leading omnichannel grocery brands - Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop.
Our associates support the brands with a wide range of services, including Finance, Legal, Sustainability, Commercial, Digital and E-commerce, Technology and more.
Primary PurposeSenior Media Planning Manager is an expert within digital media and omni-channel planning. Develops andmaintains strategic communication plans and media recommendations for various clients and
objectives. Drives workflow with flawless quality and ensures agency deliverables to clients meet or exceedexpectations and are delivered on time.
The Senior Media Planning Manager is responsible for the day to day operations of the media planning departmentand will include the designing, development, and execution of digital media and advertising plans.
Our core office locations include Salisbury, NC , Chicago, IL, Quincy, MA, Carlisle, PA, Scarborough, ME, Hyattsville, MD and Mauldin, SC.
Applicants must be currently authorized to work in the United States on a full-time basis.Duties & Responsibilities
Manages a team of media planners to ensure partnership with Sales, Account Management,Adops, Clients andagencies are maintained at the highest level by advising and recommending the best media strategy forperformance and reach of campaign goals with a focus on annual and quarterly planning
Liaison with account team and creative team are apprised of changes to the plan as well as informs mediaplanners of any changes to the plan
Evaluates media opportunities and presents media plans then provides new strategic direction if mediaopportunities and plans are unable to meet specific targets
Provides guidance to media planners (who will provide analytics on web metrics, monthly campaign performancereports to clients, and recommends optimizations when appropriate to improve media performance) on action stepsto the specific analytics and metrics
Oversees all digital media billing using monthly tracking reports and invoice reconciliation
Manages a team of media planners and yield analysts (SPA analysts) responsible for maximizing the impact of theadvertising campaigns
Oversees the campaign tactics to monitor spending, managing budgets and control pacing, optimization andtimelines for all media campaigns
Manages the negotiations for media buys, pricing and media placement with vendors/cpgs
Develops communications/presentations for media recommendations to ADRM leadership
Qualifications
Bachelor's degree in marketing, Advertising, Communications or Related Field (master's degree preferred)
6+ years of media planning experience in digital media
5+ years of managerial(people managing) experience
7+ years of experience in paid search, display, mobile, video, and social media - experience with traditional and/orintegrated media (email, direct mail, OOH, etc.) are a plus.
Preferred QualificationsStrong project management and leadership skills; must be well-organized with ability to multi-task on multiple projects
Ability to manage employees through coaching, development and mentorship
Capable of resolving escalating issues arising from various areas to mitigate and solve for risking the media plan
Innovative thinker & problem-solver
End to end planning mindset (how do we provide the optimal media approach at scale and deliver results)
Strong troubleshooting skills and oversight of implementation and integration of new tools and/or technologiesthat will enable ADRM to work efficiently and effectively
Ability to interpret and analyze data to provide insights for media planners to develop media packages and go tomarket strategies
Highly knowledgeable in Microsoft Office (Outlook, Excel, PowerPoint)
An independent self-starter who is self-directed yet also team-oriented
Proven knowledge of solving complex problems or issues to take a broad perspective to provide solutions andbest practices
Working knowledge of team development, management and coaching
ME/NC/PA/SC Salary Range:
$120,960 - $181,440
IL/MA/MD/NY Salary Range:
$139,120 - $208,680
Actual compensation offered to a candidate may vary based on their unique qualifications and experience, internal equity, and market conditions.
At Ahold Delhaize USA, we provide services to one of the largest portfolios of grocery companies in the nation, and we're actively seeking top talent.
Our team shares a common motivation to drive change, take ownership and enable our brands to better care for their customers.
Our associates are the heartbeat of our organization. We are committed to offering a welcoming work environment where all associates can succeed and thrive.
Guided by our values of courage, care, teamwork, integrity (and even a little humor), we are dedicated to being a great place to work.
We believe in collaboration, curiosity, and continuous learning in all that we think, create and do.While building a culture where personal and professional growth are just as important as business growth, we invest in our people, empowering them to learn, grow and deliver at all levels of the business.
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