Senior Marketing Manager - Atlanta

Only for registered members Atlanta, United States

4 weeks ago

The Senior Marketing Manager will own the strategy execution and optimization of loyalty and CRM initiatives delivering personalized data-driven experiences that deepen customer relationships and drive measurable business growth This role leads the end-to-end lifecycle of loyalty marketing across owned channels with a strong focus on campaign performance personalization and operational excellence You'll oversee the evolution of our loyalty ecosystem including platform capabilities campaign delivery and cross-functional execution while managing agency partners and a small in-house team responsible for technical production deployment Loyalty Strategy Program Leadership Define execute the loyalty marketing roadmap to grow membership engagement long-term value Lead planning delivery targeted loyalty initiatives acquisition campaigns gated offers gamification point multipliers promotional incentives Stay current on trends proactively sharing insights recommendations organization Customer Engagement Lifecycle Marketing Design optimize end-to-end member journeys drive acquisition retention engagement Partner analytics category management brand teams define segmentation strategies offers messaging Lead owned-channel strategy execution email push in-app messaging SMS consistency effectiveness touchpoints Collaborate promotions category leaders align couponing offers in-app experience Campaign Execution Personalization Own loyalty CRM campaign calendar timely accurate delivery all offers communications Leverage customer contextual data build advanced segmentation personalization strategies Provide oversight CRM platform builds e.g Braze canvases campaigns QA deployment post-launch validation Oversee loyalty platform offer configuration testing deployment flawless execution Serve final approver all loyalty campaigns prior guest launch ensuring brand alignment executional excellence Cross-Functional Collaboration Partner Product Owners Managers prioritize features enhancements enable personalization improved digital experiences Support UAT efforts validate new capabilities ensure requirements met Communicate campaign plans impacts internal teams mobile app category operations guest support finance Collaborate IT Creative Finance external agencies deliver initiatives time budget Analytics Insights Optimization Partner Analytics define performance measurement frameworks reporting engagement margin profitability ROI Translate insights actionable improvements future campaigns personalization strategies Continuously identify opportunities streamline processes enhance offer effectiveness Team Leadership Operations Manage mentor two direct reports focused technical execution CRM campaigns loyalty offers Lead transition legacy solution continuity minimal disruption Troubleshoot issue conduct impact assessments implement corrective actions as needed Manage agency relationships oversee associated budgets

Job description

Lorem ipsum dolor sit amet
, consectetur adipiscing elit. Nullam tempor vestibulum ex, eget consequat quam pellentesque vel. Etiam congue sed elit nec elementum. Morbi diam metus, rutrum id eleifend ac, porta in lectus. Sed scelerisque a augue et ornare.

Donec lacinia nisi nec odio ultricies imperdiet.
Morbi a dolor dignissim, tristique enim et, semper lacus. Morbi laoreet sollicitudin justo eget eleifend. Donec felis augue, accumsan in dapibus a, mattis sed ligula.

Vestibulum at aliquet erat. Curabitur rhoncus urna vitae quam suscipit
, at pulvinar turpis lacinia. Mauris magna sem, dignissim finibus fermentum ac, placerat at ex. Pellentesque aliquet, lorem pulvinar mollis ornare, orci turpis fermentum urna, non ullamcorper ligula enim a ante. Duis dolor est, consectetur ut sapien lacinia, tempor condimentum purus.

Get full access

Access all high-level positions and get the job of your dreams.

Senior Marketing Manager - Atlanta

Job description

Similar jobs