Manager, Performance Media and Advertising - Estero, FL, United States
2 weeks ago

The Manager of Performance Media & Advertising will involve close collaboration with cross-functional Hertz teams and external partners.
+h2>Responsibilities
- Expert-level knowledge of SEM (Search Engine Marketing), PPC (Pay Per Click) and Display Programmatic paid conversion channel media advertising with a proven track record of successful results ,
- Build integrated media campaigns linked to performance channels aligned to business priorities and goals ,
- Contribute as part of NA media and advertising marketing team, sharing insights, best practices and being involved in understanding the relevant digital marketing developments, and trends in our other regions as well for new opportunities ,
- Analyze results and deliver actionable insights to improve ROAS and efficiency
Job description
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