Jobs

    Marketing Manager, Linac and QA Solutions - Gates, United States - Elekta

    Elekta
    Elekta Gates, United States

    3 weeks ago

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    Description
    -


    The Marketing Manager, Linac and QA Solutions, is primarily responsible for driving marketing programs for our linac and QA portfolio.

    This position is responsible for marketing planning and tactical execution to help guide the customer journey from awareness to advocacy for Elekta.

    This includes but is not limited to launch, pricing, positioning, marketing communications, lead generation, and field support. This position is measured on the product line performance and ability to engage customers with program development.

    RESONSIBILITIES -


    Create a marketing plan with comprehensive engagement programs to communicate the features, advantages, and benefits of Elekta Linacs and Elekta/partner QA solutions, emphasizing presenting a unified solution to customers.

    Consolidate Voice of Customer (VOC) needs in collaboration with Sales, Business Development, and Service teams, particularly for linac and QA portfolio of products/customers identifying as primary users.

    Develop market segmentation and tailored messaging for each identified segment by leveraging and optimizing internal and external market data and intelligence sources.

    Liaise with product and portfolio management to influence product roadmap development and drive product development teams to shorten time-to-market.

    Execute market product launches in North America in close collaboration with Global Marketing and work with Linac Sales vertical to develop go-to-market strategies.

    Collaborate with Global Marketing and Sales vertical team members to provide thought leadership on competitive positioning, competitor/market development, and activities.

    Work with field teams to identify customer champions to suggest and develop reference sites that speak to the value and impact of implemented linac solutions.

    Collaborate with Linac Sales vertical lead to design, monitor, and execute unbundled product sales strategy and supporting campaigns.
    Provide market and competitive analysis to understand trends affecting the product lines' success.
    Oversee trade show activities, messaging, and user/society meetings and symposia related to linac and QA products.
    Implement sales promotions to drive market share and adoption.
    Collaborate internally to support training (both onboarding and ongoing) of local Sales staff and other key stakeholders.
    Incorporate Elekta's values into all departmental functions and responsibilities.
    Perform other duties as assigned or requested.

    Qualifications -

    Bachelor's Degree is required.
    Marketing degree or relevant training is required.
    Working knowledge of radiotherapy equipment, linear accelerators and associated QA equipment
    Excellent business acumen with a demonstrated track record of driving profitability and growth under intense competitive pressure.
    Outstanding verbal and written communication skills with the ability to make top management presentations.
    Strong analytical capabilities coupled with a strategic business approach.
    Strong communication and collaboration skills in cross-functional/global settings.
    Strong presentation skills and the ability to communicate technical messaging.
    Strong commercial mentality to establish credibility with sales and management and drive accountability with sales.
    Demonstrated ability to organize and lead multi-disciplined, high-performing teams.
    High energy and drive.
    Persistence and positivity and a self-starter.


    What we offer:
    Opportunity to work with a proactive and supportive team
    Excellent Medical, Dental and Vision coverage
    401k, paid Vacation and Holiday
    A health of additional benefits including wellness reimbursement, tuition reimbursement and flexible spending account
    Opportunity to work on cutting edge in medical advancement
    Close-knit company culture
    Upward mobility

    How to proceed?

    We are looking forward receiving your resumé. Please attach your resumé in the application form and we will contact you

    If you have any questions, you are welcome to contact Jon Furugama, hiring manager on LinkedIn.

    EEO Statement

    We are an equal opportunity employer.

    We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, veteran status, or any other protected characteristic.

    The US base salary range for this position is $95,000-150,000

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    NOTE:
    It is understood that no single candidate will have equal expertise in all the areas of responsibility below.

    Successful candidates will possess a compelling combination of many of them and the self-awareness and wisdom to leverage existing and/or new resources in the area(s) where they lack personal mastery.

    ]
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