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SEO Strategist Lead - Fort Lauderdale, United States - Holland America Group
Description
Job Description
One of the best-known names in cruising, Princess is the world's leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe.
We're looking for an amazing Lead, SEO Strategist to fill this role, which is based in our Fort Lauderdale office.
You'll be responsible for developing and executing a comprehensive SEO strategy to enhance the online visibility and search engine ranking of Princess Cruises.
You will conduct thorough keyword research to identify new opportunities and trends in the travel industry.You will collaborate with the content team to ensure the creation of high-quality, SEO-friendly content that aligns with our brand and business objectives.
You will be responsible for performing regular website audits to identify and resolve technical SEO issues.You will stay informed about industry trends, search engine algorithms, and best practices to ensure the continuous improvement of our SEO efforts.
You will be responsible for monitoring and analyzing website analytics, tracking key performance indicators, and providing regular reports to demonstrate the impact of SEO initiatives.
You will work closely with cross-functional teams, including marketing, development, and design, to integrate SEO best practices into all aspects of our online presence.
Here's a summary of what Princess is looking for in its Lead, SEO Strategist. Is this you?Responsibilities
Keyword Research and Analysis:
Conduct comprehensive keyword research to identify high-value and relevant keywords for product pages.
Analyze competitor keywords and industry trends to stay ahead of the curve.
On-Page Optimization:
Optimize product pages for search engines, strategically placing content, meta tags, and headers to be keyword-rich.
Implement schema markup and other on-page SEO techniques to enhance search engine visibility.
Technical SEO:
Collaborate with partner agency & development team to ensure the website's technical infrastructure is SEO-friendly.
Monitor website performance, address crawl issues, and improve site speed.
Content Strategy:
Develop and execute a content strategy aligned with SEO goals, covering product descriptions, blog posts, and other relevant content.
Optimize content for search engines and user experience
Link Building:
Execute effective link-building strategies to increase the authority and credibility of the online store.
Identify and pursue relevant opportunities for backlink acquisition.
SEO Data Analysis and Reporting:
Use analytics tools to track and analyze key performance indicators, providing regular reports on SEO performance.
Identify areas for improvement and adjust strategies accordingly
Stay Informed on Industry Trends:
Keep abreast of industry changes, search engine algorithms, and emerging SEO trends.
Apply new knowledge to continually improve the Princess site's SEO performance.
Sales/Product Reporting & Analysis:
Ensure data accuracy, organization, and timely reporting.
Provide insights and recommendations based on data analysis
Requirements
Bachelor's degree in E-commerce, Marketing or Business
Excellent analytical and problem-solving abilities.
3+ years of experience in digital marketing with an emphasis on SEO
Minimum of 1 year SEO experience with on-site optimization and copywriting
A clear understanding of how SEO fits into a larger online marketing strategy and interacts with other marketing tactics
Stellar written and verbal communication skills shown in navigating conversations, creating clarity in emails, creating meaningful dialogue during presentations, etc.
Expertise in using analytics tools (Adobe Analytics, Contentsquare) and CMS (AEM preferred).Hands-on experience with HTML/CSS, Basic Javascript, WordPress, Ecommerce CMS (AEM?, Adobe Analytics (Goals, Attribution, Funnels), Office Suites (Slides/PowerPoint, Docs/Word, Sheets/Excel),
In-depth knowledge of SEO tools, techniques, and best practices.
Experience managing 4+ business partner relationships simultaneously
Must be legally authorized to work in the United States. Princess is unable to sponsor or take over sponsorship of employment visas at this time (e.g., H-1B status).
Please note that this position is Hybrid reporting to our Fort Lauderdale Office
What You Can Expect
Cruise and Travel Privileges for You and Your Family
Health Benefits
401(k)
Employee Stock Purchase Plan
Training & Professional Development
Tuition & Professional Certification Reimbursement
Rewards & Incentives
Base Salary Range:
$67,800.00 to $91, The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.
Our Culture... Stronger Together
Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees.
Princess is an equal-opportunity employer.
All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Americans with Disabilities Act (ADA)Princess will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact
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