Paid Media Manager - Austin
1 month ago
Key Areas of Responsibility Campaign Strategy Execution Identify recommend strategic updates to campaigns including new campaign types channels and other opportunities to expand optimize the paid media stack Assist deploy complex full funnel paid media campaigns across Google Ads Search Display YouTube Bing Ads LinkedIn Ads Amazon Reddit G2 emerging platforms Strong understanding advanced bidding strategies Max Conversions Max Conversion Value Salesforce Opportunity based bid strategy Implement audience segmentation using 1st- 2nd- 3rd-party data sources including CRM integrations Salesforce 6Sense platform-native audience builders Design execute multi-variant A/B multivariate tests across creative landing pages bidding models systematically improve conversion rates multiple paid media platforms Manage bulk campaign builds edits Google Ads Editor LinkedIn Campaign Manager bulk imports API-based solutions Data Analytics Attribution Assist end-to-end tracking deployment UTM governance offline conversion tracking enhanced conversions API-based integrations CRM Build maintain custom attribution models section funnel leads drops off working Marketing Operations Sales team Strategize execute resolution Leverage Power BI drive actionable insights marketing sales leadership stakeholders Analyze present campaign performance terms clicks leads pipeline contribution deal velocity revenue impact Landing Page Development Conversion Optimization Independently build high-performing landing pages paid media campaigns platform best practices speed SEO mobile optimization CRO Collaborate web development team design implement new landing page templates support A B multivariate testing Create tailored landing page variations products services offers audience segments maximize relevance conversion rate Partner brand consistency optimizing measurable business results Potentially implement heatmapping form optimization behavioral analytics tools Hotjar Crazy Egg Google Optimize alternatives Develop Salesforce campaigns lead forms , Ad Creative Strategy Production Assist development high-performing ad creatives search social display video channels ensuring alignment brand guidelines campaign objectives Understanding creative building platforms Creatopy Partner internal design teams external agencies produce compelling creative assets static images animated graphics short-form videos optimized each platform Develop creative briefs clearly outline objectives audience insights messaging technical specifications Oversee testing roadmaps running structured A B multivariate tests identify winning messaging visuals calls actions Continuously analyze performance refine design messaging strategies Conversion Rate Optimization Sales Alignment Align closely sales ensure lead quality feedback loops implemented real-time bid targeting adjustments Integrate account-based marketing ABM tactics high-value account targeting expansion Communication Outstanding interpersonal skills relationships multiple stakeholders teams leadership Ability influence partner key internal stakeholder teams product marketers channel leaders analysts leadership sourcing finance shared vision drive initiatives forward Skilled analyzing campaign performance identify meaningful insights trends making data-driven decisions presenting actionable recommendations cross-functional teams leadership Work SEO team align regularly keyword trends analyze build strategy findings Compliance Privacy Governance Ensure all campaigns comply GDPR CCPA platform-specific privacy requirements Manage consent-based collection suppression rules maintain compliance improve audience health Minimum Qualifications Bachelor degree Marketing relevant topic Years hands-on paid media management proven driving pipeline revenue scale least years experience-house cybersecurity company Proven track record managing campaigns Google Ads Search Display YouTube Performance Max Demand Gen Microsoft Ads LinkedIn Ads Amazon Ads Reddit focus lead generation customer acquisition Enterprise Mid-market Exceptional communicator ability influence collaborate SEO product marketing field regional sourcing finance leadership Skilled translating complex performance clear actionable insights presenting recommendations stakeholders levels executive leadership drive alignment informed decision-making Advanced ExcelGoogle Sheets skills pivot tables query functions data modeling Analyzing campaign identify trends making decisions optimize performance drive business results Advanced Salesforce skills reports dive opportunity details develop implementation learning Proven ability design execute interpret controlled experiments all paid media platforms Strong understanding tag management systems GTM pixel implementation Experience developing operational workflows reports , Remotely managed role in-house industry so no salary range was specified but here are total target cash estimates between $89k-$90k USD annually .
Job description
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