Demand Generation Analyst - Brother Boulevard Memphis, Tennessee, United States

Description · Founded at the birth of the building automation industry in 1983 as Kele & Associates (now Kele Companies), we became the first building automation distributor to offer an all-inclusive platform. Over the next 40 years, Kele Companies has grown into a world class Bu ...

Job description

Description

Founded at the birth of the building automation industry in 1983 as Kele & Associates (now Kele Companies), we became the first building automation distributor to offer an all-inclusive platform. Over the next 40 years, Kele Companies has grown into a world class Building Automation Systems distributor with its headquarters remaining strategically located in Memphis, TN and branch locations positioned in 7 states throughout the U.S.  Every member of the Kele Companies team plays a key role in delivering on our promise of: "We Make It Easy."

We are currently hiring for the role of Demand Generation Analyst.

 

Summary

The Demand Generation Analyst supports Kele's demand generation efforts by assisting with reporting, performance monitoring, and audience management across paid media, co-op marketing, and omnichannel programs.

This role is ideal for an early-career marketer, a candidate pivoting from a more creative or content-focused marketing background, or an analytically minded professional building stronger performance marketing skills.

The candidates we're looking for in this role won't need to be a fully formed performance strategist on day one. What matters most is the ability to spot patterns and anomalies in the data, ask smart follow-up questions, and develop the muscle of connecting what happened (performance signals) to why it happened (audience intent, channel behavior, funnel dynamics) and what we should do next (test ideas, targeting shifts, messaging opportunities).

The analyst will work closely with the Sr. Manager of Demand Generation, agency partners, and cross-functional teams. This is a growth role with strong mentorship and increasing ownership over time.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:

Performance Reporting and Analysis

• Support weekly and monthly performance reporting across paid media, email, and other demand generation channels.

• Assist in analyzing search term reports, product performance, and website behavior using GA4 and other tools.

• Help monitor web traffic and campaign performance to identify trends, anomalies, or areas for further review.

• Contribute to test result summaries for A/B and other marketing experiments.

Marketing Insights Support

• Apply foundational marketing concepts such as buyer journeys and funnel stages to help contextualize performance data.

• Assist in identifying patterns in traffic quality, lead behavior, and customer engagement.

• Provide reporting support that helps inform campaign adjustments and optimization decisions.

Audience and Segmentation Support

• Help build and maintain audience segments across paid media and lifecycle channels.

• Assist with audience list uploads, updates, and quality assurance checks.

• Collaborate with Marketing and Sales teams to ensure audiences align with campaign goals.

Pipeline and Revenue Reporting Support

• Assist in compiling reports related to pipeline performance and channel contribution.

• Support analysis of conversion trends and funnel movement.

• Help identify potential friction points in the customer journey through data review.

Co-Op Marketing Reporting

• Maintain and update the co-op reporting board.

• Ensure reporting accuracy and timely distribution to suppliers.

• Assist in preparing performance summaries for supplier discussions.

Cross-Functional Collaboration

• Support the preparation of marketing performance presentations.

• Assist with dashboard validation and data accuracy checks.

• Partner with Marketing, Sales, Product, and Data teams to support reporting needs.

Required Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or a related field, or 1 to 2 years of relevant internship or professional experience.

• Foundational understanding of marketing performance metrics.

• Familiarity with Google Analytics 4 or other web analytics tools.

• Proficiency in Excel including pivot tables, lookup functions, and basic formulas.

• Strong attention to detail and organizational skills.

• Ability to communicate findings clearly and concisely.

Preferred Qualifications

• Exposure to paid media platforms such as Google Ads or Meta Ads.

• Experience with Power BI or other data visualization tools.

• Familiarity with CRM systems such as Salesforce.

• Interest in B2B or ecommerce marketing.

Kele Companies offers all full-time associates the following benefits and perks:

• Medical, vision, and dental insurance ​

• HSA

• FSA (medical and dependent care)

• 401(k) with employer match up to 4% with immediate vesting

• Employer-paid short- and long-term disability coverage

• Employer-paid basic life and AD&D insurance; supplemental life for employees and dependents available

• Paid time off and paid holidays

Qualifications

Bachelor's degree in Marketing, Business, Mathematics, Statistics,

Analytics, or a related field, or a minimum of 4 years of relevant

marketing or analytics experience.

Strong understanding of A/B and multivariate testing and basic

statistical significance concepts.

Proficiency in Google Analytics 4.

Solid Excel skills including index match, sumif functions, pivot tables,

and basic statistical formulas such as linest.

Experience using Power BI or similar data visualization tools.

Ability to transform complex data into insights and clear

recommendations that are meaningful to marketers and business

stakeholders.

Familiarity with paid media platforms such as Google Ads, Meta Ads,

PMAX, or display advertising tools.

Understanding of funnel modeling, attribution logic, or incremental

lift considerations.

Preferred Qualifications

Experience working with Salesforce or CRM data.

Experience with B2B or ecommerce analytics (industry experience

helpful but not required)