- Spearhead the development of innovative go-to-market materials, with a focus on Converged Audience Solutions, aligning linear, streaming, and digital platforms in a data-driven video strategy.
- Be a driving force in advancing data-driven video strategies, ensuring seamless integration and impactful communication across all platforms.
- Develop and champion first-to-market capabilities in Converged Audience Solutions, solidifying WBD as a trailblazer in the digital ad space.
- Lead thought-leadership and communication initiatives that highlight our comprehensive approach to data-driven video and audience solutions.
- Create compelling, strategically-aligned narratives and value propositions for diverse audiences across various platforms.
- Foster collaboration with cross-functional teams to develop and implement cohesive and innovative marketing strategies.
- Produce and maintain case studies and marketing materials that effectively communicate our successes in data-driven video strategies and Converged Audience Solutions.
- Make complicated technology and media strategies simple and exciting for internal & external partners.
- Stay informed about industry trends, integrating these insights into marketing strategies.
- Lead and manage complex projects creatively and effectively.
- Minimum 4 years of experience in product marketing, marketing, or relevant experience within ad sales organizations.
- Proven ability to develop creative marketing materials and strategies for complex concepts.
- Strong creative writing and communication skills for narrative building and thought-leadership.
- Proven ability to independently build relationships, influence others and resolve challenges with internal & external teams.
- Expertise in digital, social, TV advertising, and emerging media trends.
- Proficiency in presentation tools with a strong aesthetic sense.
- Passion for media, technology, and the ad-tech industry with a creative, strategic mindset.
- Ability to work collaboratively and manage projects independently.
Product Marketing Manager - New York, United States - WARNERMEDIA
Description
Every great story has a new beginning, and yours starts here.
Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Product Marketing Manager – Advanced Advertising & Data Strategy
Role Overview:
Warner Bros. Discovery is actively seeking an innovative Product Marketing Manager to join our dynamic PMM team. This role is pivotal in driving the future of data-driven video through the development and promotion of Converged Video-led Solutions. Your mission will be to lead the creation of compelling go-to-market materials that harmonize our technology efforts across linear, streaming, and digital platforms, underpinning WBD's value to the market and leadership position in the evolving advertising landscape.
The Product Marketing Manager and PMM team is a central part of the Streaming & Digital Ad Sales division, thriving in an environment where collaboration with cross-functional teams is key. As a vital member of this team, you will be instrumental in working alongside various departments to propel our digital ad business forward. The role will also focus on executing targeted thought-leadership strategies and communication plans. In collaboration with internal communications and PR partners, you will play an essential role in articulating and promoting WBD's technological advancements and leadership in the market.
Key Responsibilities:
Qualifications:
How We Get Things Done...
This last bit is probably the most important Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
The Legal Bits...
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $63, $117,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.If you're a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at