Associate Public Relations Manager - Tacoma, WA, United States - The Pokémon Company International

Description

Get to know The Pokémon Company International

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website.

Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.

Learn more online at and on Facebook (), YouTube (), Twitter (), and Instagram ().
Associate Public Relations Manager

This role is responsible for supporting PR initiatives and campaigns across the Pokémon brand's portfolio of consumer products including the Pokémon Trading Card Game and its associated ecosystem, E-commerce (Pokémon Center), Licensing, Publishing, as well as our Animation and Scripted Entertainment programs, and Brand Marketing and Promotional initiatives.

Public Relations Manager and the Director, PR & Communications to coordinate communications materials, campaigns, events, and other PR activities.

Provide general support to the PR and Communications function at The Pokémon Company International with a focus on the Pokémon Trading Card Game product line and associate ecosystem, Consumer Products including Licensing, Publishing and e-commerce (Pokémon Center) programs, Animation/Scripted Entertainment, Brand Marketing moments and Promotions for video games, mobile products, and competitive play programs.

Assist in the sourcing and gathering of information to develop PR materials, strategies, and campaigns.
Draft select PR materials such as press releases, media advisories, fact sheets, Q+As, and messaging.
Route and track PR materials through approvals processes with a variety of internal and external stakeholders.
Review content from across the organization for appropriateness.
Liaise with and manage external agency partners.
Provide event support in a PR capacity.
Compile and develop PR reports and presentations.
Bachelor's degree or a demonstrated equivalent level of applicable experience.

Demonstrable ability to plan strategically on a global scale, work effectively with international stakeholders and ensure brand consistency across divisions, time zones and territories.

Proven track record of executing complex PR programs domestically and internationally.
Experience working with and managing agency partners.
Experience and success in product launch management.
Experience collaborating closely with internal stakeholder teams such as Product Marketing, Social Media, Licensing, Legal, etc.
Strong project management, creative concept, and plan execution skills.
Established press and influencer contacts in the video game, family entertainment industry and consumer media is a plus.
Experience working for or with Japanese companies/brands is a plus.
Proficiency in Microsoft Office Suite.
Proven track record of extreme attention to detail and adherence to strict brand guidelines.
Experience working closely with high profile developers, executives, and other VIP stakeholders.
Excellent writing skills with the ability to communicate effectively with different audiences.

Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.

Dedicated to Quality:

Building Relationships:
Competitive cash-based compensation programs
~ Employer-paid long and short-term income protection insurance
~ Pension Employer Contributions
~ Fitness reimbursement
~ LinkedIn learning
~ Comprehensive relocation package
~ In some cases, and for some roles, the Company may be able to arrange a visa. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.