Senior Data Analyst, Marketing - New York, New York

Only for registered members New York, New York, United States

20 hours ago

$85,000 - $145,000 (USD) per year *

* This salary range is an estimation made by beBee

SeatGeek believes live events are powerful experiences that unite humans. With our technological savvy and fan-first attitude we're simplifying and modernizing the ticketing industry. · We are looking for a Senior Marketing Data Analyst to join our Marketing Sciences team and con ...

Job description

SeatGeek believes live events are powerful experiences that unite humans. With our technological savvy and fan-first attitude we're simplifying and modernizing the ticketing industry.

We are looking for a Senior Marketing Data Analyst to join our Marketing Sciences team and contribute to continuously optimizing millions of dollars of Marketing spend, leveraging advanced analytics methods and building upon a deep understanding of customers behaviors, interests and preferences.

Partnering closely with our Marketing Leads, you will guide Marketing investment decisions and drive Business impact through (among other things):

Developing a holistic view of Marketing channels efficiency, based on an optimal sales attribution logic, robust experimentations / incrementality testing and CLV predictions
Optimizing our SEM bidding to fuel customer acquisition or maximize ROI (for example, through identifying valuable new bidding signals and better understanding the interactions with inventory, pricing and product)
Creating custom audiences to improve the relevance & effectiveness of our Marketing touchpoints and enhance customer engagement (in CRM, SEM, Social Media)
Continuing to drive a customer centric mindset within the organization, through sharing insights with our leadership team into customers behaviors and experiences

As a member of the SeatGeek's Analytics team, you will be able to collaborate with and learn from a group of high-performing analysts, data scientists and engineers

What you'll do

Own our business relationship with stakeholders on the Marketing team, understanding their objectives and aligning our scope of work to achieve those goals
Develop our understanding of customers through the synthesis and interpretation of existing and novel data sources and contribute to building our Customer feature store (including model predictions and segments)
Monitor key performance drivers and communicate the root causes of changes in channels efficiency
Advance our channel attribution methodologies
Assist with designing a robust experimentation plan, including incrementality tests (leveraging geo-based experimental design where required) and communicate actionable learnings and recommendations to marketing teams
Conduct exploratory analysis to identify pockets of under-performance and optimisation levers for our SEM bidding strategy
Work closely with data engineers to build lasting data modeling solutions, including automating analyses and authoring pipelines via SQL-based ETL frameworks

What you have

4+ years of relevant experience
A degree or higher in economics, psychology, computer science, statistics, mathematics or another quantitative discipline
Expert-level knowledge of SQL
Experience performing analysis with large datasets
Experience building reports and dashboards using business intelligence tools
A track record of influencing business strategy with data
A strong statistical understanding of online testing methodologies and metric development
Proficiency in a scripting language (Python or R) - nice to have
Domain expertise or past experience in marketing - nice to have

Our stack

Scheduling/Orchestration: Airflow
ETL: Fivetran, Python and dbt
Data Warehouse: Redshift
Event Stream: mParticle
Experimentation: Eppo
Dashboarding: Looker & Hex
Code versioning: Gitlab
Required languages: SQL and Python

Perks

Equity stake
Flexible work environment, allowing you to work as many days a week in the office as you'd like or 100% remotely
A WFH stipend to support your home office setup
Unlimited PTO
Up to 16 weeks of fully-paid family leave
401(k) matching
Student loan matching program
Health, vision, dental, and life insurance
Up to $25k towards family building, reproductive health services and Gender-affirming care
$500 per year for wellness expenses
Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical
$120 per month to spend on tickets to live events
Annual subscription to Spotify, Apple Music, or Amazon music

The salary range for this role is $108,000 - $157,000 USD. This role is also equity eligible. Actual compensation packages within that range are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location.

SeatGeek is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, color, religion, creed, age, national origin or ancestry, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by federal, state, or local law. As an equal opportunities employer, we recognize that diversity is a positive attribute and we welcome the differences and benefits that a diverse culture brings.

To review our candidate privacy notice, click here.

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