Ad Operations Analyst- Hybrid - Washington, United States - E W Scripps CO
1 week ago
Description
Ad Operations Analyst- Hybrid page is loadedAd Operations Analyst- Hybrid
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locations
Washington, DC - Scripps Washington Bureau/Scripps News
time type
Full time
posted on
Posted 3 Days Ago
job requisition id
JR032840
The E.W. Scripps is a premier media organization headquartered in Cincinnati, Ohio with a political office in Washington DC. This office has a great opportunity for an Ads Operations Analyst to join their team. This important role provides the support required to process digital advertising campaigns from pre-sale to campaign launch. The Analyst's primary focus is reviewing, ordering, and executing campaigns for accuracy.
They also interact with local sales teams and Advertising Operations staff to ensure seamless order execution, provide campaign strategy/guidance, and deliver high-level client support.
The Ad Ops. Analysts have expert product knowledge that makes them a key contributor to digital growth, client strategy, and campaignoptimizations. They
may also mentor and train less experienced peers to foster development and ensure goals and initiatives are being met.
WHAT YOU'LL DO:
Completes accurate entry for all aspects of a digital campaign into multiple digital advertising sales systems.
Assists with creating holistic advertising campaigns with the ability to manipulate and calculate pricing structures utilizing cost per thousand (CPM), cost per click (CPC).
Provides consulting to sales teams with knowledge of third-party ad serving solutions as well as rich media technologies, including impression and click through tracking pixels.
Ensures that all elements of advertising campaigns are completed in an accurate and timely manner.
Ensures complete and accurate revenue recognition in a variety of billing systems.
Prepares reports and data insights to support strategy for customer meetings.
Compares reporting with third party(s) to confirm campaign reporting is tracking and campaigns are running as contracted.
Works closely with Ad Operations and/or Account Executives to capture customer needs for execution of digital campaigns.
Collaborates with sales
team to recommend campaign modifications for optimal results.
Supports and adheres to digital revenue operational processes, policies, procedures and standards.
Attends and contributes to Sales and Ad Operations training and planning meetings.
Cultivates
productive, professional
relationships with clients, vendors and internal teams.
May perform more senior level duties including:
Trains new and existing team members on systems and processes.
Provides guidance and mentorship to peers.
Creates and manages process documentation for team reference.
Pilots new advertising systems to evaluate performance, cost, and feasibility.
Fosters continuous improvement by proactively identifying and
implementing streamlined workflows
to increase efficiency and automation.
Serves as subject matter expert on all required tools and advertising products.
Acts as back-up for escalations related to advertising issues.
Works with Ad Operations Management team for strategy development and execution planning.
Other duties as assigned.
WHAT YOU'LL NEED:
Bachelor's degree in marketing or related field preferred or
equivalent experience.
Minimum 1 year of experience in digital sales preferred.
Experience with digital ad
serving technology.
Experience with order management systems.
Experience with web analytics, e.g., Omniture, Quantcast, Google Analytics.
Experience with digital ad serving technology.
Experience with order management systems required; Wide Orbit traffic, , DoubleClick, and FatTail preferred.
WHAT YOU'LL BRING:
Must be digitally savvy.
Excellent analytical and problem-solving skills.
Excellent organizational skills.
Ability to successfully manage several projects simultaneously in a deadline-oriented environment.
Strong communication skills.
Comfort interacting with all levels of the organization.
Adapts well to constant change.
Proactive and resourceful.
Meticulous attention to detail.
Think creatively.
Highly collaborative.
Quick learner.
Proficient use of Microsoft Office (PowerPoint, Excel, Word, Outlook)
Familiarity with Media and Broadcast advertising.
General knowledge of third-party ad serving solutions as well as rich media technologies, including impression and click through tracking pixels.
WHAT WE'LL OFFER:
A career path to grow your professional experiences.
Full benefits; medical, dental and vision.
Retirement savings plan with company match.
LI-SM2
LI-Hybrid
If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.
SCRIPPS' COMMITMENT TO EQUITY, DIVERSITY AND INCLUSION:
At Scripps, we are committed to a diverse and inclusive culture that reflects the communities we serve. We are intentional about creating
an environment where employees,
our audiences and other stakeholders feel valued and inspired to reach their full potential and make authentic connections.
We foster a workplace culture that embraces each person's diversity, including the extent to which they are similar or different.
Scripps leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a businessimperative. Read
more about our commitment to equity, diversity and inclusion at .
ABOUT SCRIPPS:
The E.W. Scripps Company
(
NASDAQ:
SSP)
is a diversified media company focused on creating a better-informed world.
As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets.
Scripps reaches households across the U.S.with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff.
Scripps is the nation's largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps' long-time motto is: "Give light and the people will find their own way."As an equal employment opportunity employer, The E.W.
Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law.
Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
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