- Own the e-commerce channel end-to-end, including revenue, conversion, AOV, retention, and margin performance
- Build and manage the e-commerce roadmap (site improvements, merchandising strategy, customer journey enhancements)
- Analyze performance trends and translate insights into clear action plans and priorities
- Lead site merchandising strategy across collections, launches, storytelling, and seasonal moments
- Ensure best-in-class navigation, PDP experience, onsite search, and product discovery
- Partner with creative and brand teams to bring campaigns to life online with a luxury-first lens
- Manage day-to-day site operations: product setup, pricing, promotions, inventory visibility, and site QA
- Partner with Operations and Customer Care to ensure seamless fulfillment and service experience
- Own site health and performance (bugs, speed, platform enhancements, vendor coordination)
- Own email and SMS strategy and execution: calendar, segmentation, flows, and testing
- Drive retention through lifecycle marketing (welcome, browse/cart abandon, post-purchase, winback)
- Continuously optimize based on performance metrics and customer behavior
- Manage the relationship with the paid media agency (briefs, creative coordination, performance reviews)
- Align paid strategy with merchandising priorities, launches, and inventory needs
- Partner with internal stakeholders to ensure cohesive messaging across channels
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Director of Ecommerce - Los Angeles - The Elder Statesman
Description
Location:Los Angeles, CA
Reports to:President
About The Elder Statesman
The Elder Statesman is a modern luxury brand rooted in craftsmanship, rare materials, and a distinctive point of view. Were looking for a Director of E-commerce to own and scale our digital business end-to-end, partnering closely with the President and cross-functional teams to drive growth, elevate the online experience, and deliver operational excellence.
Role Overview
This is a hands-on leadership role for someone who can run e-commerce as a business. You will own the full digital P&L and day-to-day performance across site merchandising, website operations, CRM (email + SMS), and agency coordination (paid media). Youll bring both strategic thinking and executional rigor to a lean team environment.
Key Responsibilities
E-commerce Strategy & Performance
Site Merchandising & Online Experience
Website Operations
CRM: Email & SMS
Paid Media & Channel Coordination
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