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Director of Marketing - Cary, United States - Celebrus Technologies Limited
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Description
Director of MarketingWe are seeking an experienced Marketing leader to run our global Marketing function from the US and further promote our Celebrus platform.
As an organization, we have been transitioning how we speak about the product, how we sell, and how we approach the market.
This is an exciting time in the company, and this person would report to the CEO and work closely with Sales.
We are looking for someone who has experience in the marketing software world and can take our team and our goals to new heights with the right strategy.
ObjectivesManage
and guide a team that includes several disciplines today: Demand
Generation, Social, PR, Partner Marketing, and Content.
Be a
player/coach to ensure we are executing a proper strategy globally and
setting ourselves up for sustained success.
Review
current marketing trends to determine the effectiveness of different
styles and strategies for selling and positioning our software.
Analyze
sales numbers, and be very data driven, in comparison to the marketing
budget to find the profit margin and which campaigns were most effective.
Research
competitors to stay current with similar products or services on the
market to ensure we stay ahead of the curve.
Work
with the sales, customer success, and marketing departments to develop
successful strategies and campaigns that attract new customers and keep
current clients.
Collaborate
with other executives to make high-level decisions regarding the budget
and the direction of the company.
Create
and maintain a successful brand and image that attracts customers to the Celebrus
platform.
Identify
short- and long-term scheduling and resource needs, including development
and management of annual marketing budget, profit-and-loss projections,
and expenditures.
Understand
key performance metrics and tracking tools for market research, forecasts,
competitor analyses, campaign results, and consumer trends, and translate
results into actionable insights for marketing team.
Skills and Qualifications
Innovation
and creativity to create brand new strategies that attract customers and
succeed over the competition.
Ability
to lead groups and be decisive.
Collaborative
skills to accept and incorporate ideas into strategies.
Time
management and organization to meet strict deadlines.
Ability
to recognize trends and stay ahead of them.
Proficient
with Hubspot, Advertising platforms, design, and PR.
Successful
track record in senior marketing role and campaign creation
Excellent
leadership, communication, and decision-making skills
Experience
in digital, content marketing, PR, and social media marketing.
Proven
ability to plan and manage budgets.
Bachelor's
degree (or equivalent) in marketing, advertising, or communications
Established
roster of media and PR contacts
Desire
to grow professionally through ongoing education.
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