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    Marketing Manager - Shreveport, United States - Azelis Holding S.A.

    Azelis Holding S.A.
    Azelis Holding S.A. Shreveport, United States

    2 weeks ago

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    Description

    Marketing Manager Job Description:
    Azelis Agricultural & Environmental Solutions (A&ES) is seeking a talented and experienced Marketing Manager to join our team. The Marketing Manager will be

    responible for developing and implementing strategic marketing initiatives to drive brand awareness, lead generation, and customer engagement.

    The ideal candidate will have a proven track record of success in developing and executing marketing campaigns across multiple channels.

    About Azelis A&ES


    Azelis Agricultural & Environmental Solutions (A&ES) distributes herbicides in the industrial, aquatics, rights-of-way, range and pasture, and agriculture markets; and has served the forestry market for more than 20 years.

    We have also been the leading US supplier of professional vector control products within the U.S. since 1985. More recently, we started distributing exclusively for Solvay Ag into the U.S. and Canada.


    Job Title:
    Marketing Manager


    Report to:
    Managing Director A&ES


    Location:
    Remote

    Manage Azelis A&ES Marketing Budget ensuring all stakeholder needs are met in accordance with Azelis brand standard and within budget
    Work with individual VP's of Sales and Senior Leadership to develop market specific and comprehensive A&ES annual marketing plans
    Targeted eblasts from 5 separate markets - yearly plans are made with the VP of Sales for each division

    Work with different members of each team to create content depending on subject matter
    Approval goes through VP's of each sales segments
    Convert targeted eblasts into a Grow Your Know article on website
    Report on eblast metrics to sales leaders, technical sales reps, and principal partners if applicable

    A&ES Social Media pages and content creation

    Attend weekly meetings to ensure we are presenting timely information and a process approval process that goes through designated A&ES team members
    Accompany social media presence with retail road shows when applicable
    Leverage seasonality and species prevalence to promote both regionally and nationally
    Active social media platforms include Facebook, Linked In and Instagram

    Azelis A&ES website

    Keep all legacy content current and accessible
    Post new content/updates to appropriate customer facing pages
    Manage SEO optimization and report on key metrics associated with customer facing webpages
    Creation and placement of Google Ads

    Print Advertising

    Includes design of print ads anywhere, in various size and complexity, for all markets in trade association magazines and newsletters
    Manage digital banner ads when applicable

    Veg Retail Centers Marketing

    Creating an advertising plan for these locations - will vary by location
    Provide MARCOM plans to local DC managers in order to increase brand recognition and foot traffic at retail sites

    Tradeshows, Annual Meetings, and Workshops at A&ES

    Managing meetings, workshops, and trade events adhering to brand standards including booth setup and removal, sponsorship opportunities, special events, schedule of activities, and registrations

    A&ES Clothing and Promotional Items

    Manage clothing and promotional items related to the A&ES organization

    Azelis branded logo wear for internal team
    Azelis branded logo wear for external customers/principals
    Promotional items by division and region
    Holiday gifts and/or periodic company promotional opportunites

    Print collateral

    Responsibility for all Vector and Veg branded product literature (Vector Technology & Veg Surfactants)

    Familiarity with graphic design tools for in-house creation of proprietary product print collateral
    Not limited to but includes spec sheets, manuals, post cards, holiday cards, promotional ads, and etc.
    Supplier Meetings & Presentation
    Confident presenting in group settings to senior leadership on MARCOM metrics
    Travel to and present at key principal partner business review meeting on MARCOM metrics germane to the partnership
    Work with sales leadership and principal partners to develop and track KPI's related to partnership
    Work with sales leadership to develop presentation content related to MARCOM activities in the period

    Product Branding

    Creation of new logo's when applicable


    Requirements:
    Ability to work in teams with a diverse range of stakeholders
    Have a high level of organization and project management skills
    Ability to meet deadlines
    Possess a work ethic that mimics A&ES core values of Grit, Integrity, Effective Communication, Professionalism and Positivity
    1-5 years of experience desired in a marketing/sales function desired
    Experience managing social media platforms, graphic design tools, project management software, and CRM platforms
    Willingness to travel

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