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Marketing Manager - Seattle, United States - Launch Potato
Description
YOUR ROLE
You will own our Debt vertical and assist on the Banking and Investment verticals of
FinanceBuzz
which empowers the financial decisions of millions of consumers monthly.
Driven by a growth mindset, you will use audience insights and data to optimize landing pages for revenue and user experience.
Your optimization efforts will aim to maximize revenue and profitability for our business while balancing our advertisers' KPIs.To succeed in this role, you'll need to thrive in a fast-paced environment while balancing multiple priorities.
Data is at the heart of this job, but the numbers must be paired with creativity and marketing insights to fully understand target audiences and match these audiences with financial products.
WHAT YOU'LL DO:
Manage, analyze, optimize and scale current landing pages to increase revenue and margin
Dig into the data to analyze performance, identify trends, and find opportunities
Research, test, and launch new advertisers on our platform
Collaborate closely with the Account Management, Copywriting, and User Acquisition teams
Ideate and implement tests including copy, UI/UX changes, and offer order to improve page metrics
Identify trends across advertisers and/or platforms and use them to make recommendations
Assist in developing content strategy that both engages the user and meets client KPI metrics
Execute A/B tests, mostly focused on advertiser mix, content angle, offer depth and device type
WHAT YOU NEED TO SUCCEED
Strong communication skills, both verbal and written, in order to develop cross-department relationships and keep stakeholders informed of performance
3-5 years of experience with Google Search; planning, managing, and optimizing Google Search campaigns
Experience optimizing on page experience and measuring against deep funnel advertiser KPIs
Experience using tracking/reporting platforms and/or BI tools
Analytical skills; a natural inclination to "follow the data" and making decisions and recommendations based on data - must have the ability to turn data into optimizations
Proficiency in Excel (Pivot Tables, Vlookups, etc.) and the ability to analyze large sets of data
Strong project management and organizational skills to manage multiple projects in a fast-paced, deadline-driven environment
BONUS POINTS FOR
Forecasting
Agency experience
Experience with reporting/analytics software such as Looker, Tableau, etc.
Experience working in a CMS (ex. Wordpress)
A general interest and knowledge of personal finance
Superb direct response writing experience for customer copy
TOTAL REWARDS & COMPENSATION
Salary range:
$100,000–$130,000
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato's Levels Framework.
Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.
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