Director, Brand - New York - DailyPay

    DailyPay
    DailyPay New York

    1 week ago

    Description
    About Us:
    DailyPay is transforming the way people get paid. As a worktech company and the industry's leading on demand pay solution, DailyPay uses an award-winning technology platform to help America's top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job while supporting their financial well-being outside of the workplace.
    DailyPay is headquartered in New York City, with operations throughout the United States as well as in Belfast. For more information, visit DailyPay's Press Center.
    The Role:
    Are you a builder, a visionary, and a master of visual and narrative craft? We are seeking a Director, Brand & Creative Studio to join our leadership team and serve as the architect of our internal creative powerhouse as we prepare for a landmark phase in our company's history.
    This is more than a leadership role; it's an opportunity to shape the visual future of a category. You will own our brand's visual identity, cement our position as the undisputed leader in on-demand pay, and elevate our creative output to the level of an industry giant. We are looking for a strategic leader who can reshape our internal studio into a best-in-class team that serves as both a strategic lead and a high-efficiency service department. You will not only amplify our mission through design, video, and copy but also pioneer the integration of new technologies like AI to level up our efficiency and project management.
    If you are a dedicated and aware leader with the courage to challenge the status quo and a passion for building "best-in-class" teams, you belong on our team.
    How You Will Make an Impact:
    Strategy & Brand Development
    • Develop and execute the company's comprehensive visual and creative strategy, creating a distinctive brand identity that aligns with business objectives
    • Design and implement multi-faceted creative systems to solidify the company's leadership position in the on-demand pay and financial wellness sectors
    • Partner with marketing and product leaders to transform complex financial concepts into compelling, world-class visual stories that resonate with B2B and B2C audiences
    Studio Leadership & Operations
    • Reshape the internal creative studio from a traditional service department into a strategic partner that influences organization-wide initiatives
    • Lead and mentor a multidisciplinary team of designers, copywriters, videographers, and photographers, fostering a culture of excellence, collaboration, and strategic execution
    • Modernize studio operations by embracing and implementing newer technologies, including AI-driven workflows, to improve project management and creative efficiency
    Content & Executive Creative
    • Serve as the strategic creative partner to the C-suite, providing creative counsel and elevating the brand's presence through high-impact visual assets
    • Oversee the production of high-quality creative content, including brand campaigns, video production, photography, and digital design assets
    • Collaborate with the Events and Communications teams to develop powerful visual narratives and presentations for high-profile industry appearances and keynotes
    Integrated & Cross-Functional Collaboration
    • Partner with the Corporate Communications and Public Policy teams to develop integrated creative strategies that reach all internal and external stakeholders
    • Serve as the lead creative liaison for partners and clients, driving joint creative ventures, co-branded assets, and high-fidelity marketing collateral
    • Ensure a 360-degree approach to brand consistency across every touchpoint of the organization
    What You Bring to The Team:
    • 10+ years of progressive leadership experience in creative direction or studio management, with a proven track record of leading high-performing teams
    • Bachelor's degree in Fine Arts, Design, Communications, or a related field
    • Extensive experience with industry-standard design suites and a proven ability to integrate AI and modern project management tools into a creative workflow
    • A portfolio demonstrating the ability to evolve a brand and secure high-impact results is non-negotiable
    • Strong verbal and written skills, with the ability to "sell" creative concepts to executive leadership and cross-functional partners
    • A strategic thinker with a hands-on, proactive approach; able to thrive in a dynamic, fastpaced environment. Demonstrated expertise in leveling up internal teams and driving operational excellence through technological innovation
    What We Offer:
    • Exceptional health, vision, and dental care
    • Opportunity for equity ownership
    • Life and AD&D, short- and long-term disability
    • Employee Assistance Program
    • Employee Resource Groups
    • Fun company outings and events
    • Unlimited PTO
    • 401K with company match
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