Marketing DirectorSanta Monica, California, United States - EVPassport

    EVPassport
    EVPassport Santa Monica

    1 day ago

    Description

    Marketing Director

    About EVPassport:

    EVPassport is the EV Charging hardware and software platform for purpose-driven organizations. Brands committed to sustainability rely on EVPassport to provide their customers with the most seamless payment experience to charge any electric vehicle without requiring a separate app, account or a top-up balance. EVPassport is the only platform that enhances customer engagement for these companies by providing custom branded hardware with API-powered software that easily integrates with their existing applications and services.

    We operate in the United States, Canada, and Mexico and we offer a leading end-to-end EV Charging solution to enterprise businesses.

    EVPassport is changing the EV Charging experience, and we want you to help build it.

    Our client is the fastest growing company in the EV charging sector. It is backed by a large institutional fund committed to deploying infrastructure capital over the long-term. This, combined with the blue-chip talent the company has already attracted from the EV sector has enabled it to create a competitive advantage as it increasingly focuses on and wins large enterprise accounts. The company prides itself in being a high-performance environment which combines a focus on excellence in execution with fierce collaboration and a commitment to collegiality. The company is seeking an ambitious and strategic Marketing Director, who has an ability to target marketing vehicles, solve complex problems and has a demonstrated history of successful marketing strategy and implementation. This person will be responsible for building a sophisticated, highly targeted marketing engine that continues to position the business as a leader in the EV charging space.

    This is an in-person role based in Santa Monica (Los Angeles), CA.

    Responsibilities:

    • Develop and execute a high-impact marketing strategy precisely focused on acquisition of ~1,000 key enterprise-level accounts across multifamily real estate, hospitality, parking, and other verticals
    • Own and evolve the company's visual identity, tone of voice, and core messaging across all platforms
    • Collaborate with cross-functional teams to create and implement effective marketing campaigns that will drive leads and meet business objectives
    • Oversee collateral creation, website design and management, and sales material customization, with an eye towards incorporating sales strategy into ongoing messaging
    • Ensure strong presence for the company at several trade shows each year; curating messaging, physical presence, and speaking opportunities for key executives
    • Manage relationships with external design teams to ensure brand alignment and delivery, while managing to a reasonable marketing budget
    • Set goals and KPIs for marketing initiatives; leveraging data and feedback to continuously refine targeting, messaging, and performance
    • Oversee market research collection, analyzing insights and using data to create both short and long-term forecasts and reports
    • Stay up-to-date with the marketing landscape and competition, changing and adapting the overall strategy in accordance with relevant external factors

    Qualifications:

    • Bachelor's degree, required; MBA or advanced degree, a plus
    • 10+ years of experience in marketing, brand, and communications strategy B2B targeting enterprise clients is far more important than consumer marketing
    • Management consulting background is a plus
    • Experience working with high-growth companies, a big plus
    • Exceptional written, verbal, and visual communication skills
    • Track record of owning and executing complex projects independently
    • Ability to use data to gather insights and make decisions through creative problem-solving

    Compensation: Targeting a base salary of $165-200k, plus additional upside compensation.

    Our Values:

    EVPassport is built on a foundation of innovation, accountability, and trust. We believe in hiring individuals who align with our core values:

    • Customer Obsessed Relentlessly focused on delivering seamless experiences.
    • Trust by Default Acting with transparency and integrity.
    • Own the Outcome Taking full responsibility for delivering results.
    • Growth Mindset Continuously learning, improving, and embracing challenges.
    • Anything is Possible Challenging conventional thinking to drive innovation.
    • Practice Kindness Building a culture of respect, collaboration, and mutual support.
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