Growth Marketing Manager - Los Angeles - Kabam

Description

At Kabam, we're constantly raising the bar of excellence in free-to-play gaming. We hire for passion and diversity so that we can triumph in our collective skill. Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture, and a drive to do what it takes to make great games. And this is where you come in...
We're looking for a Growth Marketing Manager to shape and execute Kabam's growth strategy, with a primary emphasis on user acquisition, ad monetization, and strategic thinking. This is an exciting opportunity to join a high-performing team in a role that will make a big impact in driving the success and expansion of our games.
This role is a full-time, on-site position based 5 days a week at our Downtown LA studio.
In this role, you can expect to be responsible for:

• User Acquisition, Re-engagement, and Retargeting
• Assist in defining comprehensive strategies for new user acquisition and re-engagement/retargeting opportunities, tailored to different markets and play segmentation.
• Support the implementation of retargeting campaigns.
• Develop cross-platform strategy for Mobile and PC.
• Plan and execute channel strategy, budgets, and KPIs; optimize campaigns to drive efficiency in CPI, ROAS, and LTV.
• Utilize mobile measurement partners like AppsFlyer and execute campaign management directly within ad platforms (DSPs, Influencers, Meta Ads, TikTok, Google Ads).
• Test paid campaigns and optimize iOS performance based on SKAN 4.0 measurement frameworks and guidelines.
• Strategy and Team Collaboration
• Collaborate with Growth Marketing and cross-functional teams to implement diversified UA strategies across channels for optimized outcomes.
• Assist in formulating localized market strategies for major geos and regions, adapting tactics to local nuances.
• Support generating and clearly communicating detailed long- and short-term performance projections to key stakeholders.
• Build and execute cohesive integrated marketing campaigns, aligning with key tentpole events and forecasting direct KPI impact.
• Ad Monetization, ASO, Creative Strategy
• Contribute to ideation and execution of monetization strategies, leveraging competitor analysis for growth and product synergy.
• Gain an understanding of App Store Optimization (ASO) to strategize and execute synergy with paid marketing and storefronts.
• Collaborate with the Marketing Creative Services team to support effective creative strategies for growth, and project manage all personal creative tickets/deliverables.
• Process Improvement and Automation
• Participate in the development of a Growth Marketing Automation function, enhancing processes, productivity, and scalability.
• Identify opportunities for process improvements to support the organization's growth.
• Analysis, Reporting, and Budget Management
• Collaborate with the Data team to assist in building reporting tools, automate growth marketing operational processes, and estimate projections and LTVs.
• Assist in managing and allocating budgets effectively across different marketing channels for maximum impact.
• Plan and execute AB Testing opportunities within channels, identifying test variables to drive high campaign impact.
• Partner with the Data team to identify reporting gaps, build a better pipeline for Growth marketing, and develop the evaluation framework for channel impact and funnel contribution.
• Cross-functional Collaboration
• Collaborate with game teams to understand product roadmaps, features, design, and economy, contributing insights for revenue growth.
• Partner with the Marketing team to assess the impact of product marketing, branding, and consumer insights on ROI and growth.
• Learn from the expertise of the Business Development team to gain insights into platform partnerships, IP partnerships, and regional expertise.
• Collaborate with the FP&A team to support growth marketing strategies and expectations using provided game metrics.
• Stay updated on emerging best practices and technologies in the marketing field, and share insights to the greater organization.
• Implement innovative strategies and campaigns to stay at the forefront of the industry, collaborating with stakeholders on implementing integrated marketing campaigns to drive results.

To be successful in this role, your background includes:

• 2+ years of experience in growth marketing, with a focus on mobile gaming.
• Bachelor's degree in Marketing, Business, or a related field.
• Experience in hands-on management of performance-based UA channels.
• Ability to perform data analysis; create test designs, analyze results, and deliver action items based on findings, as well as report on campaign success.
• Effective collaboration and communication skills.
• Basic understanding of ad monetization, ASO, and creative strategy.
• Forward-thinking with the ability to adapt in a dynamic industry. Initiative, enthusiasm, and a go-getter attitude that pushes the status quo.

Our success is due to the hard work of our people. We share our success with our people through flexible benefits and reward programs, sweet swag, snacks, and more. Here's a look at some of the support we provide our people:

• Extended Health Coverage: effective day one, no waiting period Our benefits cover health, dental, life, and disability, and extended paramedical services such as vision care, mental health practitioners, massage, physiotherapy, acupuncture, and much more.
• Flexible Spending Accounts: our benefits include commuter benefits, additional healthcare spending, and dependent care.
• 401K Matching: everyone retires eventually, and we help our people save for their futures with a contribution matching program for their 401K.
• PTO and Parental Leave: we offer paid parental leave, unlimited paid time off, paid time off for volunteering, sick leave, and holiday closures.
• Employee and Family Assistance Program: this program provides crisis management support, immediate mental health care, and generalized support for emotional, mental, and financial well-being.
• Learning and growth: we encourage people to grow both personally and professionally, and support this through regular lunch & learns and a stipend to a LifeBalanced account, which can be applied to learning as well as other personal expenses.
• Pay transparency: we share with employees the pay range their role falls within and clear career maps to determine how they can grow within their role or level-up to a promotion.
• Cool spaces: our offices are in San Francisco, Los Angeles, Vancouver, Montreal, and Prince Edward Island. Whether it's trying new local eats while enjoying the view in downtown SF or DTLA - we want our people to feel like their time spent in office is worthwhile
• Giving back: Kabammers have a dedicated paid day off every year to volunteer to a cause close to their hearts. Some teams even band together for group volunteer days off-site

$110,560 - $132,000 a year
The typical hiring range listed above is specific to candidates located in Los Angeles. The salary will be determined based on your knowledge, skills and competencies, and you'll have room to grow after you join
If you're interested in the position but your expectations don't fully align with the provided range, we still encourage you to apply Considerations may be made based on your experience level.
Excited by this opportunity? Kabam is dedicated to growing our diverse and inclusive workforce, so if your past experience doesn't perfectly match the listed requirements we encourage you to apply anyways - you could be a great fit for this or other positions.
We invite you to apply now and start the conversation with us. Together, we can create and support some of the best games ever made and entertain the world
About Kabam
Kabam is a world leader in developing entertaining, immersive, and highly social multiplayer games, bringing high-quality graphics, next-generation technology, and revolutionary gameplay to players around the world.
Kabam's games, Marvel Contest of Champions, Shop Titans, and more have generated hundreds of millions of downloads and have received multiple awards including Apple's Editor's Choice and Google Play's Best Game of the Year.
Founded in 2006, Kabam has studios and offices in Vancouver, Montreal and Charlottetown in Canada, Los Angeles and San Francisco in the United States. Kabam is a wholly-owned subsidiary of Netmarble Games.