Ecommerce Manager - Bozeman - EVERGOODS Crossover Equipment

Description

Position: Ecommerce Manager

Location: Bozeman, MT, USA

Employment Type:  Full-Time, In-Person

Department: Ecommerce

Reports To: COO

POSITION OVERVIEW:

We're looking for an Ecommerce Manager to join our team and play a pivotal role in shaping the online sales, digital strategy, and growth of the business. This position is responsible for establishing the Ecommerce Department at EVERGOODS. This is a hands-on, high ownership role for a manager with a versatile skillset who is comfortable setting strategy and executing at a detailed level.

This individual will own the site experience end to end, from digital strategy and customer journey planning to building product pages, launching custom landing pages, and optimizing and improving conversion rate. This role partners closely with Marketing, Creative, and Operations to ensure the site is fast, intuitive, conversion focused, and aligned with brand standards.

This position is ideal for someone who thrives in ambiguity, enjoys building systems from scratch, and is comfortable doing whatever the team needs to succeed.

PRIMARY RESPONSIBILITIES

Ecommerce Strategy & Ownership

• Establish and lead the Ecommerce Department, including processes, tools, and performance standards
• Own the ecommerce roadmap in partnership with the COO and Head of Growth
• Plan and manage the site calendar including launches, updates, campaigns, and experiments
• Report on site performance, user behavior, and key ecommerce KPIs

Site Management & Page Creation

• Own and manage all areas of the site including PDPs, collection pages, homepage, navigation, sitelinks, blog posts, and customer experience landing pages.
• Build and maintain all web pages and templates
• Create landing pages for customer acquisition and seasonal campaigns
• Ensure site quality, accuracy, and consistency across all pages

Conversion Rate Optimization & Performance

• Own revenue per session and conversion rate as primary KPIs
• Manage A/B testing programs from ideation through execution and analysis
• Own heat map tools and user behavior analysis
• Improve mobile experience and overall usability
• Optimize load speeds and site performance
• Improve Quality Score for paid media through landing page relevance and performance

Merchandising

• Own digital merchandising strategy across PDPs, collection pages, and featured site placements based on sales trends, inventory priorities, and customer behavior
• Develop and manage collection logic that supports launches, evergreen products, and seasonal priorities
• Test merchandising strategies to improve discoverability, conversion rate, and revenue per session
• Use data and site analytics to continuously refine product presentation and assortment strategy

Graphic Design & UX

• Create, design and manage visual content for the ecommerce site including PDP layouts, collection pages, homepage modules, landing pages, and promotional assets
• Apply strong UX/UI principles to improve navigation, product discovery, and checkout flow
• Use tools such as Figma to design, iterate, and document ecommerce experiences and page layouts
• Build and maintain reusable design components and patterns to support consistency and scalability
• Collaborate with Marketing and Creative to ensure visual alignment across campaigns and channels

SEO & Content Management

• Own SEO strategy in partnership with Marketing
• Manage blog content, structure, and publishing
• Improve keyword rankings through on page optimization and content strategy
• Ensure technical SEO best practices are implemented across the site

International & Platform Growth

• Lead international site launches and ongoing management
• Evaluate, implement, and manage new site apps including post purchase, shipping, and customer facing tools
• Ensure scalability and performance as traffic and complexity grow

Collaboration and Cross Functional Work

• Partner with the Product team to gather necessary information to optimize product pages and develop on-site content strategy
• Kickoff and co-manage the analysis and optimization of the customer journey with the Head of Growth and COO
• Collaborate with the paid media team to develop landing pages for paid and organic content
• Collaborate with the creative team to plan out necessary media and assets for the site
• Translate business goals from COO into site execution with measurable results

Special Projects

• As the business grows and changes, the role may be assigned special projects as needed.

RELEVANT SKILLS

• Bachelor's degree
• 3+ years of experience managing and growing a direct to consumer ecommerce site
• 3+ years of experience with Shopify 
• Strong understanding of ecommerce platforms, CRO, SEO, and site performance optimization
• Ability to both set strategy and execute day to day tasks independently
• Experience building and managing product pages and landing pages
• Fluent in data privacy laws (GDPR, CCPA)
• Analytical mindset with comfort reporting on performance and user behavior
• Limited but functional graphic design skills to manage site experience and layout
• Strong organizational skills and ability to prioritize in a fast paced environment
• Proven ability to communicate effectively with stakeholders at all levels, present findings in a clear and concise manner, and influence decision-makers.
• Strategic mindset with the ability to think critically, solve problems, and contribute to the development of innovative solutions.
• Ability to work cross-functionally with all levels of the organization.
• Experience with Figma, Canva, and Adobe Creative Cloud tools
• Google Workspace tools (Drive, Calendar, Sheets, Docs, etc)
• Passionate about the EVERGOODS mission and eager to contribute to building a durable, high-performance brand.

EMPLOYEE CONDUCT

It is the responsibility of every employee to contribute to a positive work environment through cooperative and professional interactions with co-workers, customers, and vendors.

EQUAL EMPLOYMENT OPPORTUNITY

Evergoods is an Equal Employment Opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.

To apply, send your resume and cover letter to with the job title as the subject line.