Events Manager - New York - BuildingLink

    BuildingLink
    BuildingLink New York

    1 day ago

    $45,000 - $80,000 (USD) per year *
    Description

    Events Manager (Contractor)

    We are seeking an experienced Events Manager (Contractor) to own and execute our exhibitor presence at industry events across the US and Canada. This NYC-based role reports to the Senior Director of Marketing and requires approximately 25% of time in our NYC office to manage inventory, shipments, and event readiness. The Events Manager Contractor will manage all aspects of event executionfrom logistics and booth readiness to pre-show and post-show marketingensuring each event is fully leveraged to drive booth traffic, qualified leads, and sales meetings, while planning, coordinating, and executing our participation as an exhibitor at regional and national events that support pipeline growth and revenue goals.

    Candidates are encouraged to submit a portfolio demonstrating successful event planning and execution. We are looking for examples that highlight high-impact event strategy, booth engagement approaches, pre- and post-show marketing campaigns, and measurable results that drove attendee traffic, qualified leads, and sales meetings.

    Key Responsibilities:

    • Exhibitor Execution & Logistics Management: Own the end-to-end execution of the company's exhibitor presence at 2030 regional industry events and 5 national trade shows across the US and Canada annually, including booth selection and layout, budgeting, vendor coordination, promotional ordering, shipping, and logistics.
    • Booth Engagement & Lead Generation Strategy: Design and support booth engagement strategies that encourage meaningful conversations, capture qualified leads, and support sales pipeline growth. Partner with sales and marketing to align messaging, CTAs, and on-site workflows.
    • Pre-Show & Post-Show Marketing Campaigns: Develop and execute comprehensive pre-event and post-event marketing campaigns to promote attendance, drive booth traffic, and generate qualified leads and sales meetings. Coordinate email, social, sales outreach, landing pages, and follow-up workflows to maximize event ROI.
    • Promotional & Apparel Program Management: Manage all promotional items and apparel for exhibitions, ensuring brand consistency, quality standards, and cost efficiency. Optimize ordering, inventory, and shipping to achieve economies of scale and maximize event ROI.
    • NYC On-Site Operations & Inventory Management: Spend approximately 25% of time in the NYC office managing event inventory, shipments, promotional materials, booth assets, and overall event readiness to ensure smooth execution across all exhibitions.
    • NYC Regional Event Coordination: Coordinate and execute the company's participation in NYC-based and regional events, managing on-site setup, breakdown, logistics, and vendor coordination to capitalize on high-impact local opportunities.
    • Event Performance Measurement & ROI Reporting: Track and analyze event performance metrics including leads generated, meetings booked, pipeline influenced, conversions, and revenue impact. Deliver clear post-event reporting and insights to inform future event strategy and investment decisions.
    • Scalable Event Marketing Processes: Build repeatable processes for event planning, pre-event promotion, on-site execution, and post-event follow-up to ensure consistency, efficiency, and continuous improvement across all exhibitions.
    * This salary range is an estimation made by beBee
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